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HOME SERVICES

Digital Growth for Home Services Businesses

For plumbers, electricians, heating and air conditioning engineers and cleaning companies, the phone is the business.

We build your presence in local search, so that people who need you can find you and call.

Top 3

Client's local results

5.0

Client's Google rating

From zero

Client's starting point

Local visibility, cleaning company
Case study

Top 3

Local results

5.0

Google rating

From zero

Starting point

Local results: the client in the top 3

Cleaning company5.0★Call

Who this is for

We are a good fit if:

  • You want phone calls from organic search, not just website visits.
  • You serve one town or region and want to be the name people call there.
  • You are tired of paying directories for every enquiry.
  • You want to be found day and night without paying for every click.

We may not be the right fit if:

  • You need 10 new jobs tomorrow.
  • You do not want to put time into your Google Business Profile.
  • You cover too wide an area with no clear base.
  • You want a one-off fix, not steady work.

Why marketing for home service businesses often falls short

Three problems that often hold results back in this sector. For each one, we say what we do about it and how we measure it.

Ask what to fix first

Competing with directories that sell enquiries

HomeAdvisor, Thumbtack and Yelp take many of the top results and charge you for the enquiries they pass on. We help you show up in search yourself, so the enquiry is yours and you keep the margin.

Demand changes with the seasons

Air conditioning work peaks in summer, plumbing emergencies happen all year, and the cleaning market is crowded in every season. You need to be visible all year round.

Customers check reviews, but you have few

One bad review hurts trust. With only a few reviews, you lose calls to competitors who have more.

  • • People look online before they call a plumber, an electrician or a cleaner
  • • The business that answers first often gets the job
  • • People read reviews before they let someone into their home

Our plan for home service businesses

Getting into the map results

We improve your Google Business Profile, list you in trusted business directories and write pages for each area you serve, so that you can compete in search with the sites that sell enquiries.

Visible all year

Organic rankings do not switch off when you pause a budget. We build a presence in search that keeps working when the ads stop.

A simple way to collect reviews

We set up a simple way to ask every customer for a review after the job, within Google's rules. Their reviews help you in local search.

Picture for the Home Services case study

Cleaning company: from no online presence to the top 3 in local results

A new cleaning company in Germany had nothing online. We built its website, set up its Google Business Profile, added it to business directories and set up a review request after each job. It now shows in the top 3 of Google's local results for its main service phrases, with a 5.0 average Google rating.

Top 3
Client's local results
5.0
Client's Google rating
From zero
Client's starting point

• Main measure: Client's local results.

• We report against the starting point every month: what moved, why, and what we do next.

• One person owns the decisions, and one report covers every channel.

Each problem, our answer and what we measure

Competing with directories that sell enquiriesGetting into the map resultsPhone calls from search per month
Demand changes with the seasonsVisible all yearCalls from search in and out of season
Customers check reviews, but you have fewA simple way to collect reviewsNew reviews per month and the average rating

Where we usually start

What working with us looks like

1

Starting point and plan

We record today's numbers, work out where more customers could come from and agree with you what to fix first, based on your business goals.

2

Foundations

We fix technical problems, improve the pages where people get in touch or buy, and plan content around what your customers search for.

3

Bringing in customers

SEO and paid ads run side by side. We check the agreed measures every week and adjust the work.

4

Growth

We build on what works. The aim: a site that Google and customers trust more, a lower cost per customer and less risk when one channel changes.

What to know before you get in touch

Local SEO works, but not overnight, and only with steady work on your Google Business Profile, your reviews and your website.

If you want to pay once and forget about it, we are not the right fit. If you want a local presence that brings in calls without paying for each enquiry, let's talk.

A notepad with a short task list and an orange pen on a wooden desk

Common concerns, answered

“We have tried SEO and ads before.”
When it did not work, it was usually for two reasons: the work was split between too many people, and nobody could tell which channel brought which customer. We fix how the work is run first, then move more of the budget to the channels that pay.
“How soon will we see results?”
Paid ads and changes to your pages usually show results first. SEO takes longer, and its effect keeps adding up. We plan the work so that you see early signs of progress while the long-term work goes on.
“Can this work with our current team and tools?”
Yes. We plan around what you already have and agree who does what, on your side and ours.
“What if our market is too competitive?”
Then focus matters most. We first protect the searches that already bring you profitable work, then go after the ones most likely to pay off.

Questions before you hire an agency

Yes, one location is a common starting point. We build the local groundwork first, then add more service areas once it works.

Yes. These ads appear above the usual results and work well alongside organic search. We advise on setting them up and improving them as part of your local plan.

We make it easy for every customer to leave a review: a follow-up email, a text message or a QR code. We never pay for reviews, reward customers for them or fake them.

We cannot promise positions or a number of calls. Local SEO usually shows first effects in 6–10 weeks. In a crowded market the map results take longer, and after the audit we tell you plainly what to expect in yours.

Industries in this sector

Every industry in this sector has its own page. Open yours to see which services fit it and how we work.

Want a full diary without paying for every enquiry?

Bring your current numbers, your limits and the market you want to reach. We will show you where you are losing customers and what to fix first.