Conversion Rate Optimisation (CRO) for Fencing Contractors

A visitor on a fencing page hesitates because they cannot tell whether the firm is in their range, and nobody likes inviting a salesman to find out.

• Beside the request button we say what a site visit is: free or charged as stated, how long it takes and that a written quote follows without obligation.
• A starting price for the most common fence, with what it includes, stands on the page for each material, so the visitor can judge before asking.

Visitors to fencing pages look at photos first and read second.

• Under each gallery photo we put the facts a doubter wants: the material, the height, the length of the run and how many days the crew was on site.
• The warranty on posts and panels and a sentence on how the ground is left stand next to the form, because rot and mess are two worries owners keep naming.

Most requests are started outside, on a phone, while pacing the boundary.

• The form has few fields, accepts a length given in steps or metres, lets photos be attached straight from the camera and never asks for an exact address at this stage.
• With few visits to the site we judge each change over a full stretch of comparable weather, by visits booked and by whether the fences ordered were of the size you want.