Paid Search BuiltAround Lead Quality
Stop wasting budget on vanity metrics. We govern spend with profitability guardrails and optimize for pipeline and signed contracts—not click-through rates. FOXVISITS runs Google Ads with disciplined account structure and conversion integrity so you see lower CPA, clear ROI, and leads that convert. Search, display, remarketing—every euro is accountable.
Why ROI Beats Vanity Metrics
Clicks and impressions don't pay the bills. What matters is cost per acquisition, conversion rate, and profitability. We build campaigns that deliver customers, not just traffic.
We start with conversion integrity, audience strategy, and landing page alignment. Then we deploy and optimize continuously. Bids, creative, and targeting are governed by performance thresholds.
Our clients see lower CPA, higher conversion rates, and clear ROI. We report on what matters and make decisions fast—no vanity metrics, no noise.
What We Deliver
Search Campaigns
Target high-intent keywords. We build and optimize search campaigns for maximum conversion efficiency.
Display & Remarketing
Reach audiences across the web. Remarketing brings back visitors who didn't convert the first time.
Profitability & Budget Governance
Guardrails for CPA, ROAS, and margin. We scale spend only when the numbers justify it.
Conversion Tracking & Attribution
Accurate setup across Ads and analytics. We close tracking gaps so decisions are based on truth.
Full-Funnel Integration
We align PPC with your SEO and website so the whole funnel works together—from first click to signed contract.
Creative & Offer Testing
Structured testing of ads and offers. We iterate messaging to lift conversion rates and improve lead quality.
Our PPC Process
Audit & Strategy
We audit your account, conversion tracking, and landing pages. We build a strategy aligned with your goals.
Setup & Launch
Campaign structure, audiences, and tracking. We launch with a clear baseline.
Optimize & Scale
Continuous optimization: bids, creatives, audiences. We scale what works.
Report & Iterate
Transparent reporting on CPA, conversions, and ROI. We iterate based on data.
Results We've Delivered
B2B SaaS: 6x Leads, Half the Spend
A SaaS company was spending heavily on Ads with poor efficiency. We restructured campaigns, optimized landing pages, and improved targeting. Lead volume increased 6x while ad spend dropped 45%.
E-commerce: 5:1 ROAS
An online retailer wanted better ROAS. We implemented remarketing, refined search campaigns, and improved product feed. ROAS reached 5:1 within 6 months.
ROI Estimate
Want to know what Google Ads could do for you? Share your monthly ad spend and goals—we’ll send a realistic ROI estimate and clear next steps. No commitment.
- Personalised estimate based on your numbers
- Clear next steps—no jargon
- Free PPC audit; no obligation to sign
Common Objections Addressed
We've tried Google Ads and it didn't work.
Most failed PPC is due to poor structure, weak landing pages, or missing conversion tracking. We audit what went wrong and fix it. Our approach is different.
Our industry is too competitive.
Competitive industries require smarter strategy—better targeting, better creatives, better landing pages. We've succeeded in highly competitive verticals.
Google Ads is too expensive for us.
We typically engage from €2,000/month in ad spend and optimize for efficiency from day one. ROI matters more than spend—we focus on cost per acquisition and only scale when the numbers justify it.
Frequently Asked Questions
Clear answers on process, timelines, and what to expect. No jargon.
We offer custom pricing based on ad spend and scope. Typically a percentage of ad spend or a fixed monthly fee. Contact us for a quote.
Not if it's run right. We typically engage from €2,000/month in ad spend and focus on high-intent campaigns that deliver ROI. We optimize for cost per acquisition, not vanity metrics—so you pay for results, not waste.
Results vary by industry and starting point. We've achieved 2–5x improvements in CPA and conversion rate. We'll give you a realistic estimate after an audit.
We typically engage from €2,000/month in ad spend. Smaller budgets can work, but they require sharper focus and fewer experiments—we prioritize high-intent campaigns.
Search captures intent—people actively looking. Display builds awareness and remarketing brings back visitors. We often use both in a coordinated strategy.
We build remarketing audiences based on behavior (e.g. visited but didn't convert). We create tailored ads and landing pages for each audience.
Google Ads conversion tracking, GA4 events, and server-side tracking when needed. We ensure every conversion is attributed correctly.
Weekly at minimum. We adjust bids, pause underperformers, test new creatives, and refine audiences continuously.
We typically work as the primary PPC partner. If you have specific needs, contact us to discuss.
Related Services
SEO & Organic Growth
Rankings and organic traffic you can track. We focus on keywords that convert and link equity that sticks.
Learn moreCustom Website Development
Sites built for speed and conversion. We target lower bounce rates and higher lead capture—with clear before/after benchmarks.
Learn moreLocal Business Visibility
Get found when people search nearby. We optimize for local pack visibility and track calls, directions, and form fills.
Learn moreReady to Optimize Your Spend?
Get a free PPC audit. We'll show you exactly where to improve.
“Our CPL was through the roof and we had no idea which campaigns were actually driving pipeline. FOXVISITS restructured our account, fixed our conversion tracking, and rebuilt our landing pages. Within five months we cut cost per lead by 58% and doubled signed contracts from paid. They still send us a clear report every two weeks—no fluff.”