Google Ads for medical clinics pays for visits the clinic can actually give, so each specialty gets its own campaign and pauses when that doctor's diary is full.
When the next free date is weeks away, the campaign stops, so nobody pays to show patients an empty calendar.
See the full Google Ads service·See what we offer medical clinics
The usual leaks are urgent visits and specialist services in one ad group and too few blocked searches.
Ad pages also hide doctors' qualifications, clear ways to book a visit and reviews from patients, and we fix all that before raising budgets.
Patients search by condition, treatment and urgency, not by a broad type of clinic.
Trust depends on precise words about results, risk and what the clinic does and does not treat.
An advert for a specialist brings patients whose insurer pays only after a GP referral, and the desk has to send them away.
For medical clinics, we build Google Ads with a separate campaign for each kind of search, a weekly check of the search terms, and pages that show the same proof as the ad.
A clinic sells many different visits, and an advert is only worth paying for when a patient can actually be seen soon.
Google treats health as a sensitive subject, and medical chambers in many countries add rules of their own on how doctors may advertise.
Medical words attract people who are reading, studying or looking for something you do not provide.
We separate the searches that bring customers from those that only cost money.
We split the campaigns by service or offer and connect call, form and booking tracking before launch. For clinics, the medical director approves every advert text before launch, since a doctor's name and title follow the rules of the medical chamber.
Each advert opens a page about what it promised, with the way to call or book in view.
In the first weeks we move the budget towards the searches and adverts that bring enquiries, and switch off the rest.
Price: Google Ads for medical clinics costs €350 to set up and from €250 a month to manage, for ad budgets up to about €800 a month, plus VAT, three-month minimum. You pay Google directly; larger budgets are quoted.
Each specialty is judged by what a booked appointment costs, and by how few clicks went on searches for free care or symptoms alone.
Plain answers about Google Ads, written for medical clinics.
First enquiries about a visit can come within days of the start, because the adverts of a clinic appear as soon as Google has approved them.
No.
Rarely.
The specialties with free dates this month, the fees, the hours when the phone is answered and the name of the person who warns us when a calendar fills.
General questions about Google Ads, the same for every trade, are in our FAQ.
FAQ: Google AdsKeep every channel working to one plan.
Doctor pages a patient can check
Explore serviceA profile for the clinic and for each doctor
Explore serviceWhat the first screen of a phone has to hold
Explore serviceInsurers, fees and walk-in tests written as text
Explore serviceHealth information the local press can refer to
Explore serviceOnline booking for the simple visit, a person for the rest
Explore servicePlenty to show without showing a single patient
Explore serviceThe doubt before booking: is this the right doctor
Explore serviceShare your goals and constraints. We will turn them into a practical Google Ads plan for medical clinics.
