AI Search Optimisation (GEO) What We Do and What We Measure
AI search optimisation, also called GEO, makes your business easier for ChatGPT, Gemini, Perplexity and Google's AI answers to find, understand and cite. Nobody can promise a place in those answers. We improve what can be improved, and measure it every month with the same test questions.
How AI Search Finds a Business, and Where We Come In
When someone asks an AI assistant which provider to consider, the answer is put together from what the public web already says about you: how clearly your business is described, which independent sources confirm it, and how easily that information can be retrieved. If the picture is thin or contradictory, you are easy to leave out.
AI search optimisation (GEO) is the practical response. We make the facts about your business clear and the same everywhere, publish pages that answer buyers' questions, and earn mentions on sites that already write about your field. It does not replace SEO: most of this work helps classic search at the same time.
No agency controls what these systems answer. What can be improved is whether the information about you is clear, current and confirmed by others, so that you can be considered at all.
Is your business in Cyprus? We are based in Paphos and work with businesses across the island. See SEO and AI search in Cyprus for how we approach both on the island, then pick your city: Limassol, Nicosia, Paphos or Larnaca.
What Our AI Search Optimisation (GEO) Work Includes
A record of what AI tools say today
We write down the questions your buyers ask and test them in ChatGPT, Gemini, Perplexity and Google's AI answers. You see whether you are mentioned, recommended or cited as a source, and who is named instead.
Clear, consistent business facts
We make the key facts about the company, its services, locations and people the same on your website and on the outside sites that describe you. In our trade this is called entity clarity.
Pages worth citing
We write and restructure pages so they answer real questions directly: service pages, comparisons, guides, prices and FAQ, with structured data where it applies.
Mentions on other sites
We work on honest mentions outside your website: reviews, directories, industry sites and the press. They are earned, never made up.
Free AI Readiness Audit
A report in plain language: where your business shows up today in selected AI tools, how clearly the web describes you, what is missing, and which gaps to close first.
Get My Free AI AuditOur AI Search Optimisation Process
Starting point
Week 1We agree a fixed set of questions your buyers ask and test them in several AI tools. For each question we record whether your business is mentioned, recommended or cited, and which competitors appear.
Check the facts and the proof
Weeks 2–3We check whether the public web gives clear, consistent and independently confirmed information about you: your site, your profiles, reviews and outside sources.
Build the pages
Months 1–2We improve service pages, case studies, comparisons and FAQ so they are useful to a buyer and easy for a tool to read.
Earn outside confirmation
Months 2–3We work on honest mentions, reviews, directory listings and editorial sources connected to the questions that matter to you. Earned, never made up.
Re-test and report
Every monthWe run the same questions again on a fixed schedule and report mentions, recommendations and citations separately, next to the visits and enquiries that came from AI tools.
What AI Search Optimisation Costs, What to Expect and Who Does It
Price
From €400 a month
Net, plus VAT. This is our entry price for a basic scope. A wider scope, with more pages, more languages or more outside sources to put in order, is quoted after the free audit. Monthly work runs for at least six months.
Timeline
No promised date
Fixes to your pages and business facts can be checked as soon as they are live. When AI tools change their answers depends on their own retrieval and update cycles, which no agency controls. We re-test the same questions every month and show what moved and what did not.
Who does the work
A small team led by the founder
Our founder, Radosław Downar, plans every project and checks the work before it reaches you. For selected parts of a project we bring in partners we already work with.
We work with AI tools every day. A person plans and checks every project.
What We Measure
Typical situations
A B2B company that AI tools do not mention
When buyers ask AI tools for suppliers and the company is missing, we check what those tools can read about it, make the facts clear and consistent, and publish pages that answer the buyers' questions. Then we test again.
An online shop and product questions
When a shop wants to be considered in product questions, we make product and category information complete and structured, and track whether the test questions start to mention the shop.
What GEO Can and Cannot Guarantee
Can you guarantee we appear in ChatGPT or AI Overviews?
No, and neither can anyone else. No agency controls the answers of ChatGPT, Gemini, Perplexity or Google AI Mode, and none of them publishes a list of ranking factors. We work on what can be seen and fixed: how clearly your business is described, how good the proof is, which sources mention you, and what the test questions show.
How is this different from agencies selling “ChatGPT ranking factors”?
We separate what is known from what is a guess. Where a practice is well understood, such as consistent business facts or pages a tool can read, we say so plainly. Where nobody has shown that something causes an AI recommendation, we say that too and treat it as a test, not a promise.
Without a ranking report, how do we know it is working?
We fix a set of questions that reflect real buying situations and test it on a set schedule. Mentions, recommendations and citations are reported separately, because they are not the same thing, next to visits and enquiries from AI tools. You see what moved and what did not, instead of one flattering combined number.
Frequently Asked Questions
Clear answers on process, timelines, and what to expect. No jargon.
GEO (generative engine optimisation) is the work of making a business easy to find, understand and cite for AI tools that write answers, such as ChatGPT, Perplexity and Google's AI Overviews. SEO does the same for classic search results. The two overlap, and GEO builds on SEO.
AI search optimisation starts at €400 a month, net, plus VAT, for a basic scope. A wider scope, with more pages, more languages or more outside sources to put in order, is quoted after the free audit. Monthly work runs for at least six months.
Our published case studies are SEO, Google Ads and local search projects. We have not published an AI search case study yet. In an AI search project you get your own numbers every month: the questions we test, what we count, and what changed.
Nobody can put a credible date on that, and you do not need one to act. AI answers and classic results are both in use today, and they draw on much of the same public information. We work on that shared base instead of betting on a date.
There is no published list of ranking factors for ChatGPT or any other assistant, so anyone selling you one is guessing. What can be done is concrete: make the facts about your business clear and consistent, publish pages worth citing, earn mentions from independent sources, and keep your content easy to retrieve. Then we test the questions that matter to your buyers and keep what moves.
AIO (AI optimisation) is the wider term for making content work with AI systems. GEO is the part about AI tools that write answers. On this page GEO covers both.
We do not promise a date. Fixes to pages and business facts can be checked as soon as they are live, but changes in how assistants answer depend on retrieval, indexing and model updates that no agency controls. We test the same questions on a fixed schedule, so you see what moved and what did not.
Yes. People ask AI tools for local recommendations too. For a local business the work is mostly the basics: a complete Google Business Profile, real reviews and the same facts on every site that lists you.
Usually: a direct answer at the top of each page, clear headings, facts stated plainly (who, what, where, how much) and FAQ built from real questions. The audit lists the changes page by page.
No. Most of the work is shared. A clear, fast, well-structured site with good proof helps in classic search and gives AI tools something to read.
A small team led by our founder, Radosław Downar. He plans every project and checks the work before it reaches you. For selected parts of a project we bring in partners we already work with. We work with AI tools every day. A person plans and checks every project.
Still have questions? We're happy to help.
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Learn moreIndustries we serve in this category
Open industry-specific playbooks for this service and move from traffic to qualified demand.
AI & GEO for Plumbers
Your services, areas and proof written as clear facts, so AI tools that answer questions about local plumbers have correct facts to work from.
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Clear facts about your services, licences and area on your own pages, so AI tools that look you up find answers they do not have to guess.
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Clear answers about cooling faults, heating error codes and the brands you service, so AI tools have less room to invent offers you do not make.
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Clear descriptions of regular and deep cleaning packages, so AI answers have less reason to mix up two different offers.
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Separate, clear answers for car and home lockouts, so AI tools have no reason to confuse the two.
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Clear profiles of your dentists, treatments and answers to common questions, so AI tools can describe the practice without inventing clinical promises.
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Clear lawyer profiles, the jurisdictions you work in and answers to common questions, so AI tools can describe the firm without promising outcomes.
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People ask AI tools about leaks, storm damage or the cost of a new roof. We describe the roofs you work on, your area and what an inspection includes on your pages and profiles, so an answer about roofers nearby has correct details.
View industry playbookAI & GEO for Landscaping Companies
People ask AI tools about garden design, lawn care or the cost of a patio. We describe the garden work you take on and the area you cover, and label your photos in plain words, so those answers have true details to draw on.
View industry playbookAI & GEO for Pest Control Companies
People ask AI tools about how to deal with rodents, bed bugs or wasps. We describe your treatments, their safety for children and pets and your area on your pages and profiles, so the facts about your firm are written down, not guessed.
View industry playbookAI & GEO for Painting Companies
People ask AI tools about repainting costs, preparation or finishes. On your pages and profiles we spell out what you paint, how you prepare it and where you work, so an answer has real details about your firm.
View industry playbookAI & GEO for Moving Companies
People ask AI tools about the cost, timing or insurance of a move. We put your routes, job sizes and insurance cover on your pages and profiles as checked facts, so those answers need not rely on guesses.
View industry playbookAI & GEO for Medical Clinics
People ask AI tools about symptoms, conditions or procedures. We describe your doctors, procedures and how to book on your pages and profiles, without medical promises, so those answers have something accurate to draw on.
View industry playbookAI & GEO for Physiotherapy Clinics
People ask AI tools about back pain or a sports injury. We describe the conditions you treat, your qualifications and a first session on your pages and profiles, so an answer about physiotherapists has correct details.
View industry playbookAI & GEO for Veterinary Clinics
People ask AI tools about where to take a sick pet. We keep your opening hours, emergency cover and the animals you treat stated clearly on your pages and profiles, so an answer given in a hurry has the right facts.
View industry playbookAI & GEO for Cosmetic Clinics
People ask AI tools about treatments before they choose a clinic. We describe each treatment, who performs it and what it involves in honest words on your pages and profiles, so those answers have no gaps to fill with promises.
View industry playbookAI & GEO for Immigration Lawyers
People ask AI tools about visas, appeals or the conditions for citizenship. We describe your types of case, languages and jurisdictions on your pages and profiles, so an answer about immigration lawyers can rest on plain facts.
View industry playbookAI & GEO for Personal Injury Law Firms
People ask AI tools about claims after an accident or an injury. Within professional rules, we set out the claims you handle and how your fees work on your pages and profiles, so those answers can reflect what you offer.
View industry playbookAI & GEO for Real Estate Agencies
People ask AI tools about selling, buying or prices in an area. We set out the areas you cover, what you offer sellers and buyers and your record on your pages and profiles, giving those answers a reliable source.
View industry playbookAI & GEO for Property Developers
People ask AI tools about new developments or buying off-plan. We publish the facts of each development (location, stage of building, types of unit) clearly on your pages and profiles, so an answer about it has nothing to guess.
View industry playbookAI & GEO for Property Management Companies
People ask AI tools about who to trust with a property. We write out your fees, what your management covers and the areas you work in on your pages and profiles, so the answers landlords get have real facts behind them.
View industry playbookAI & GEO for Restaurants
People ask AI tools about where to eat for a special occasion. We keep your menu, opening hours and the occasions you host up to date on your pages and profiles, so an answer about places to eat has current facts.
View industry playbookAI & GEO for Accounting Firms
People ask AI tools about tax, bookkeeping or advice for a business. We state your services, qualifications and typical clients on your pages and profiles, so an answer about accountants has checked facts about your practice.
View industry playbookAI & GEO for Auto Repair Shops
People ask AI tools about warning lights, servicing and who to trust with a car. We describe the makes you work on, your services and your guarantees on your pages and profiles, so an answer about local garages can rely on facts.
View industry playbookAI & GEO for Gyms & Fitness Clubs
People ask AI tools about where to train for a goal or join a class nearby. We keep your classes, timetable and location written out clearly on your pages and profiles, so an answer about gyms nearby can use current facts.
View industry playbookAI & GEO for Fencing Contractors
People ask AI tools about fence costs, materials or permits in their area. We write down on your pages and profiles which materials you fit, where you work and how a job runs, so those answers can draw on checked facts.
View industry playbookMore industries we cover
- AI & GEO for Pool Service Companies
- AI & GEO for Garage Door Services
- AI & GEO for Hotels
- AI & GEO for Cafes & Bars
- AI & GEO for Opticians
- AI & GEO for Family Law Firms
- AI & GEO for Corporate Law Firms
- AI & GEO for Financial Advisors
- AI & GEO for Consulting Firms
- AI & GEO for Architecture Studios
- AI & GEO for Car Dealerships
- AI & GEO for Personal Trainers
- AI & GEO for Spas & Wellness Clinics
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