Digital Growth for SaaS & Tech Companies
A SaaS company needs more than rankings: it needs a steady flow of trial sign-ups and demo requests from the right people.
We build search and ads around that, in a way that can grow with your product.
+180%
Qualified Leads
-60%
Cost Per Lead
8 months
Timeline
+180%
Qualified leads
-60%
Cost per lead
Month 8
Organic overtook paid
Top acquisition channel
Who this is for
We are a good fit if:
- You want to pay less for each new customer (CAC) by winning more of them from organic search.
- You know who your ideal customer is and who your best customers are.
- You are ready to invest in content for buyers who know their problem but not yet the solution.
- You want organic search to overtake paid ads as your main source of customers over time.
We may not be the right fit if:
- You need trial sign-ups in the next 2 weeks.
- Nobody searches yet for what your product does.
- You have not yet shown that the market wants your product.
- You want to hand over the whole strategy, with nobody on your side involved.
Why marketing for SaaS and tech companies often falls short
Three problems that often hold results back in this sector. For each one, we say what we do about it and how we measure it.
Costly customers from paid ads alone
Clicks on SaaS ads are often among the most expensive in Google Ads. Without a strong presence in organic search, you depend fully on ad spend that keeps getting more expensive.
Feature-led content misses buyers
Most SaaS content talks about features. Buyers search for a fix to a problem. That gap is where rankings are lost.
Paying customers start with the right visitors
The wrong visitors add trial sign-ups that never turn into paying customers. Targeting has to be precise: the right person, with the right need, at the right moment.
Market context
- • Winning customers through ads alone ties your cost per customer to click prices
- • In our B2B SaaS case study (Europe), organic search overtook paid ads in month 8
- • Content about features misses buyers who search for their problem
Our plan for SaaS and tech companies
Google Ads with a target cost per customer
Google Ads aimed at people ready for a trial or a demo. We agree a target cost per customer from day one and keep tuning the campaigns towards it.
SEO built around buyers' problems
We find out what your ideal customers search for and build content around the problems they want to solve, not only the features you sell.
Pages that turn visits into sign-ups
Visitors are worth little if they do not sign up, and the wrong ones only fill the trial list. We improve the pages that matter most: pricing, features, comparisons and sign-up, so the right people go ahead and the rest see early that the product is not for them.
SaaS platform: organic search became the #1 channel for new customers
A B2B SaaS company in Europe relied almost entirely on Google Ads for new business. We rebuilt its content around what buyers compare before they choose (comparison, use-case and integration pages) and aimed Google Ads at people ready for a trial or a demo. Organic search overtook paid ads as the top source of new customers in month 8.
• Main measure: Qualified Leads.
• We report against the starting point every month: what moved, why, and what we do next.
• One person owns the decisions, and one report covers every channel.
Each problem, our answer and what we measure
| Problem | What we do | What we measure |
|---|---|---|
| Costly customers from paid ads alone | Google Ads with a target cost per customer | Cost per customer, organic and paid |
| Feature-led content misses buyers | SEO built around buyers' problems | Share of customers from organic search |
| Paying customers start with the right visitors | Pages that turn visits into sign-ups | Trial sign-ups and demo requests |
Where we usually start
What working with us looks like
Weeks 1–2
Starting point and plan
We record today's numbers, work out where more customers could come from and agree with you what to fix first, based on your business goals.
Weeks 3–6
Foundations
We fix technical problems, improve the pages where people get in touch or buy, and plan content around what your customers search for.
Weeks 7–12
Bringing in customers
SEO and paid ads run side by side. We check the agreed measures every week and adjust the work.
Month 4+
Growth
We build on what works. The aim: a site that Google and customers trust more, a lower cost per customer and less risk when one channel changes.
What to know before you get in touch
SEO for a SaaS company takes patience, and content that helps your buyers, not just content that ranks.
It works best for companies that see organic search as a long build, not a switch. If you see it that way too, the conversation will be useful whether or not we work together.
Common concerns, answered
- “We have tried SEO and ads before.”
- When it did not work, it was usually for two reasons: the work was split between too many people, and nobody could tell which channel brought which customer. We fix how the work is run first, then move more of the budget to the channels that pay.
- “How soon will we see results?”
- Paid ads and changes to your pages usually show results first. SEO takes longer, and its effect keeps adding up. We plan the work so that you see early signs of progress while the long-term work goes on.
- “Can this work with our current team and tools?”
- Yes. We plan around what you already have and agree who does what, on your side and ours.
- “What if our market is too competitive?”
- Then focus matters most. We first protect the searches that already bring you profitable work, then go after the ones most likely to pay off.
Questions before you hire an agency
Want to pay less for each customer and win more of them from search?
Bring your current numbers, your limits and the market you want to reach. We will show you where you are losing customers and what to fix first.
Cost per lead
-60%
Qualified leads
+180%
Free
funnel audit
Plan
next steps
Results
measured