Frequently Asked Questions

Monthly services (SEO, local SEO, Google Ads management, link building and AI & GEO) have a six-month minimum, because the work needs that long to show a fair result. A website is a one-off project with no minimum term.

It depends on the service. With SEO the first signals usually come in 8–12 weeks and a clear effect in 4–8 months. Local SEO usually takes 6–10 weeks. With Google Ads the first enquiries can come within days of launch, and tuning the account takes the first weeks. A standard website takes 4–8 weeks to build, and a small one with few pages and few rounds of changes can be ready sooner. We do not guarantee positions, because no agency controls Google.

We reply within 24 hours on business days, with a concrete next step for your case.

No. Tell us your goal and where your business is today, and we will suggest which services fit.

Yes. A quote is free and without obligation.

Yes. We talk to clients and do the work in English and in Polish.

With a short call or an exchange of e-mails about your goals, and a free audit of your website and your Google visibility. Then we agree the scope, the price and the schedule.

A regular report in plain language: what we did, what changed in traffic, positions, enquiries and sales, and what we do next. No numbers that only look good.

Yes. We fit the scope to your budget and stage, from a single project to several services run together.

Yes. Many clients use Google Ads to get enquiries now and SEO to grow steadily over time. We run both from one plan.

We are based in Paphos, Cyprus, and work with clients in six countries. Our registered office does not receive visitors, so we work by phone, WhatsApp, e-mail and video call, Monday to Friday, 09:00–18:00 Cyprus time.

Local service businesses, online shops, B2B and software companies, and professional services such as law firms and accountants. The Industries page lists every sector we build plans for.

A small website of 1–3 pages starts at €650 and a business website of 5–7 pages at €1,300, net, plus VAT. The number of pages and languages, and any integrations, set the final price. You get a fixed quote before work starts, and there is no monthly commitment.

A simple website usually takes 4–8 weeks and a complex one 8–16 weeks. A small site with few pages and few rounds of changes can be ready sooner. You get the timeline with the quote, once we have agreed the page plan.

We build most sites in Next.js, a modern framework that keeps pages fast. When WordPress is the better fit, for example because your team already edits it, we build on WordPress and make it fast.

Yes. We build online shops with clear product pages, a short checkout and the structured data Google needs to show your products.

Compressed images, little JavaScript, clean code and good hosting. We measure loading speed on a mobile connection before launch and fix what is slow. We do not promise a score, because scores change with the tool and the day of the test.

The foundations are: page structure, speed, headings, structured data and redirects from the old addresses. Ongoing SEO, which means new content and links every month, is a separate service from €550 a month.

Yes. We look at the current site first: which pages bring visits and enquiries, and which addresses must be kept or redirected. A redesign should not cost you the positions you already have.

Yes. We offer branding and logo design. It is best done before the website, so the site is built on the final look.

We start from the questions your customers ask and from how the current site is used. We sketch the key pages, agree them with you, and only then design. Larger projects can include tests with real users.

Yes. After launch we can look after updates and small changes. Many clients add SEO or Google Ads once the site is live.

First signals, such as more impressions and better positions, usually show in 8–12 weeks. A clear effect on enquiries usually takes 4–8 months. Local SEO is faster, usually 6–10 weeks. The pace depends on your competitors and on the state of your site, and nobody can promise a position on Google.

Our SEO services start at €550 a month, net, plus VAT. Local SEO for one town or area starts at €350 a month. Monthly work runs for at least six months. The final price depends on how many pages, languages and markets are involved, and you get a fixed quote after the free audit. For market ranges, see our price guide.

A written report in plain language: the work done, changes in rankings and organic traffic, the enquiries that came from search, and the plan for the next month. Your Search Console and analytics accounts stay yours.

Technical SEO makes sure search engines can crawl and index your site: speed, structure, mobile use. On-page SEO improves single pages for a search and for what the searcher wants: the text, the title, the headings. A site needs both.

Yes, with both. An online shop needs strong product and category pages and structured data. A software company needs pages that explain the product to buyers who compare suppliers, and links from the business press.

By four things: how many people search, how hard it is to rank, what the searcher wants, and whether the search can bring you a customer. A search that brings visits and no enquiries does not make the list.

We earn links through outreach, digital PR and content worth citing. We never use link farms or private blog networks, and you see every link.

Yes. Local SEO is a separate service for Google Business Profile, Google Maps results, service areas, reviews and visibility in single towns. The SEO on this page covers wider search: the technical base, service pages, expert content and rankings outside the map. Many clients use both, and we keep the two apart so that pages do not compete with each other.

By enquiries first, then by organic traffic and rankings for the searches we agreed on. We record the starting figures in the audit, so every later report compares against them.

Yes. Many clients run both: Google Ads for enquiries now, SEO for a lower cost per enquiry over time. Search data from the ads also shows which pages are worth writing.

Setup costs €350, paid once. Management starts at €250 a month for ad budgets up to about €800 a month, and larger budgets are quoted individually. Prices are net, plus VAT, and management runs for at least six months. The ad budget is separate: you pay it to Google directly.

Not when the account is kept tight. Our entry fee applies to ad budgets up to about €800 a month, which fits a small local campaign aimed at a narrow set of searches and a clear area. We work out the budget backwards from what a new customer is worth to you.

Results vary by industry and starting point. In our published case studies, an e-commerce brand's Google Shopping ROAS went from 1.8x to 5.1x and its conversion rate improved 3.1x, and a locksmith's account averages $12.86 per conversion. We'll give you a realistic estimate after an audit.

Yes. Our entry fee is made for ad budgets up to about €800 a month. A small budget needs focus: a few services, a tight area and no experiments that eat the money.

The first enquiries can come within days of launch. Tuning the account takes the first weeks, so judge the cost per enquiry after that and not on day three.

Search ads reach people who are looking for your service now. Display and remarketing ads remind earlier visitors about you. Most accounts start with search and add remarketing once tracking is solid.

We build lists of visitors by what they did, for example people who opened a service page and did not get in touch, and show them ads that pick up where they left off.

Google Ads conversion tracking, GA4 events, and server-side tracking when needed. We set the tracking up and test it, so you can see which campaigns and keywords bring enquiries.

Every week. We read the search terms, block wasted ones, adjust bids, pause what does not work and test new ads.

We usually run the Google Ads account ourselves and work alongside whoever looks after your website or SEO. Tell us your setup and we will say how it can work.

First changes usually show in 6–10 weeks: more views of your profile and more calls. A steady place in the map results for your main searches takes longer in a crowded category, and nobody can promise a position.

Local SEO starts at €350 a month, net, plus VAT, for one town or area. More locations, or SEO beyond one area, are quoted after the free audit. Monthly work runs for at least six months.

Categories, services, the description, opening hours, photos, products, regular updates and help with replies to reviews. It is ongoing work: a profile with old photos and wrong hours loses calls.

Yes. Every location gets its own correct profile and its own page, and one report shows all of them side by side.

A citation is a listing of your business in an online directory. Citations matter mostly for accuracy: when every listing shows the same name, address and phone, customers reach you and Google sees one consistent business.

Google handles most local searches, but people also use Apple Maps and Bing. We make sure your details are correct there too.

We report them through Google's own process, and we help you earn more real ones, which is what protects a rating over time. We never write or buy reviews.

Then it takes longer, and the basics matter even more: a complete profile, steady reviews and a page for each service and area. The audit tells you what is realistic.

Yes. A business that travels to its customers has no shop front to show, so we set the service areas in the profile and build pages for the areas you cover.

GEO (generative engine optimisation) is the work of making a business easy to find, understand and cite for AI tools that write answers, such as ChatGPT, Perplexity and Google's AI Overviews. SEO does the same for classic search results. The two overlap, and GEO builds on SEO.

AI search optimisation starts at €400 a month, net, plus VAT, for a basic scope. A wider scope, with more pages, more languages or more outside sources to put in order, is quoted after the free audit. Monthly work runs for at least six months.

Our published case studies are SEO, Google Ads and local search projects. We have not published an AI search case study yet. In an AI search project you get your own numbers every month: the questions we test, what we count, and what changed.

Nobody can put a credible date on that, and you do not need one to act. AI answers and classic results are both in use today, and they draw on much of the same public information. We work on that shared base instead of betting on a date.

There is no published list of ranking factors for ChatGPT or any other assistant, so anyone selling you one is guessing. What can be done is concrete: make the facts about your business clear and consistent, publish pages worth citing, earn mentions from independent sources, and keep your content easy to retrieve. Then we test the questions that matter to your buyers and keep what moves.

AIO (AI optimisation) is the wider term for making content work with AI systems. GEO is the part about AI tools that write answers. On this page GEO covers both.

We do not promise a date. Fixes to pages and business facts can be checked as soon as they are live, but changes in how assistants answer depend on retrieval, indexing and model updates that no agency controls. We test the same questions on a fixed schedule, so you see what moved and what did not.

Yes. People ask AI tools for local recommendations too. For a local business the work is mostly the basics: a complete Google Business Profile, real reviews and the same facts on every site that lists you.

Usually: a direct answer at the top of each page, clear headings, facts stated plainly (who, what, where, how much) and FAQ built from real questions. The audit lists the changes page by page.

No. Most of the work is shared. A clear, fast, well-structured site with good proof helps in classic search and gives AI tools something to read.

Three things: an editor chose to give it, the website writes about your field, and the website itself is trusted and read. Links from link farms and private blog networks (PBNs) meet none of these.

Link building starts at €400 a month, net, plus VAT, for a basic scope. A wider scope, with more publications, more languages or more pages to support, is quoted after a free review of your current links. Monthly work runs for at least six months.

It varies. We might earn 2–5 strong editorial links per month. We do not promise a number, because an editor makes the final decision.

Links support SEO, so the pace is the same: first signals usually in 8–12 weeks and a clear effect in 4–8 months. A single link rarely changes anything. A steady flow of good ones does.

Never. We only pursue links that an editor chooses to give. Bought links and link networks break Google's rules and put your site at risk.

We look at who links to your competitors, which publications write about your field, where you are mentioned without a link, and what content could earn links. Then we order the list by relevance.

Personal emails, one editor at a time. We read the site first, explain why a mention would help its readers, and follow up politely. No mass templates.

We can help. We review the link profile, find the harmful links, prepare a disavow file and plan clean links for the months after.

By the number of new linking websites, their quality, and what happens to the rankings and organic traffic of the pages we support. You see every link in a shared list.

Yes. We work with B2B companies, online shops, local businesses and niche sites. The kinds of websites worth approaching differ in each case.

There is no single price, because lead generation is a mix of services. A typical setup combines Google Ads (setup €350 once, management from €250 a month for ad budgets up to about €800 a month), a website or landing page (from €650) and SEO (from €550 a month). Prices are net, plus VAT, and you get one quote after a free review.

We first tighten the offer, the questions in the form and the rules for handing a lead to sales. The goal is not fewer leads at any cost. It is more conversations that fit how you sell, your margins and your service area.

Changes to forms and follow-up work as soon as they are live. Google Ads can bring the first enquiries within days of launch, and tuning takes the first weeks. SEO needs longer: first signals in 8–12 weeks and a clear effect in 4–8 months.

Yes. We connect forms, calls and CRM stages where that helps you judge the quality of the handover, the time to reply and the sales result. Collecting names in a database is not the point.

Yes, if the volume matches what the team can really answer. It is better to bring in fewer enquiries that fit than to flood a small team with weak or out-of-area contacts.

By qualified conversations, the cost of a qualified enquiry, the speed of reply and the sales figures your team already trusts. A count of forms is not enough if the forms do not turn into customers.

Access to your website analytics and ad accounts, a sample of recent enquiries, and half an hour with the person who answers them. You do not need new software: we start with the tools you already use.

Not to start. A shared inbox or a spreadsheet is enough to see which enquiries became customers. When the number of enquiries grows, a simple CRM saves time, and we help you choose one and connect it to your forms.

We quote after a free review of your profiles. There is no fixed price list: the price depends on how many profiles and posts a month you need, and on who supplies the photos and video. Monthly work runs for at least six months.

We start where your buyers already spend time. For many B2B companies that is LinkedIn, with Facebook and Instagram in support. For local services it is usually Facebook, Instagram and short video that shows real work.

It can do both, if each post leads somewhere useful: a service page, a form, a phone call, or a search for your name later. That is why we count assisted enquiries and searches for the brand, and not only the last click.

As often as you can keep up the quality. For most companies a calm, regular rhythm does more than a burst of posts followed by silence.

Yes, with realistic expectations. Short, honest clips from real work often do better than expensive studio content that says little.

By assisted enquiries, visits to your key pages, searches for your company name and the sales figures your team already trusts. Likes alone are not a business result.

Access to your profiles, photos or short videos from real jobs, and one person who approves posts. If you have no photos yet, we plan with you how to collect them during normal work.

No. People who notice you on social media usually check your website and your reviews before they get in touch. That is why each post links to a page that can turn the visit into an enquiry.

We quote after a free conversion review. There is no fixed price list: the price depends on how many pages and tests are involved, and on whether pages have to be rebuilt. If a page needs a rebuild, our websites start at €650, net, plus VAT.

It depends on the page and on the decision you need to make. A site with little traffic usually starts with research and obvious fixes. A page with more traffic can support proper A/B tests, where two versions run side by side.

A simple layout test usually needs 2–4 weeks, and a busy page learns faster. We agree the number of visits and the stopping rule before the test starts, so nobody calls a result too early.

Not always. Many gains come from a stronger first screen, proof placed where people look, cleaner forms and a clearer order of information. A full redesign is for cases where the structure itself is the problem.

It should not, if the work is done carefully. Larger template changes go live with monitoring of the key addresses, and the message stays in line with your ads, so one channel does not improve at the expense of another.

By four things: what the change could earn, how easy it is to build, what it could do to trust or compliance, and where most visitors drop off. We test what has the strongest business case.

It is the share of visitors who do what the page is for: call, send a form or book. If 100 people visit a page and 3 get in touch, the conversion rate is 3%. Conversion rate optimisation is the work of raising that share.

Access to your analytics, permission to add a visit-recording tool to the site, and a short talk with whoever answers enquiries. If we cannot edit the site ourselves, we prepare the changes for your developer.