Frequently Asked Questions

No. Share your goal and context—we'll help you choose the right service mix.

Yes. We provide custom quotes and scope recommendations without obligation.

Yes. We run communication and delivery in both English and Polish.

Most projects start with a short discovery and priorities review, then we define scope and execution cadence.

Transparent, regular reports focused on metrics that matter to your business: traffic, rankings, conversions, ROI. No vanity metrics.

Yes. We tailor scope and engagement to your budget and stage—from focused single-service projects to full retainer partnerships.

Absolutely. Many clients use SEO for long-term growth and Ads for immediate visibility. We design integrated strategies.

We operate from Cyprus and work with clients globally. All collaboration is remote unless we agree on on-site workshops.

B2B, SaaS, e-commerce, local businesses, professional services. We focus on outcomes, not industry checklists.

Simple sites: 4–8 weeks. Complex projects: 8–16 weeks. We provide a timeline after discovery.

We build custom sites with modern frameworks (Next.js, etc.) for performance. For simpler needs, we can work with WordPress but optimize heavily.

Yes. We build e-commerce sites with conversion-focused design, fast checkout, and SEO optimization.

Optimized images, minimal JavaScript, clean code, and a performance-focused tech stack. We target Core Web Vitals and test on real devices.

Yes. SEO is built in: structure, speed, semantic HTML, and structured data. We can add ongoing SEO as a separate service.

Yes. We can redesign and rebuild while preserving or improving SEO. We audit the current site first.

We start with user flows, competitor analysis, and wireframes. We test key pages before full build. For larger projects, we can include user testing.

Yes. We offer maintenance, updates, and ongoing optimization. Many clients combine web + SEO or web + Ads with us.

Initial improvements—such as technical fixes and content optimization—often show within 3–6 months. Significant ranking and traffic gains typically require 6–12 months. We prioritize quick wins first.

It depends on your current situation, competition, and goals. We don't offer one-size-fits-all packages. What affects pricing: scope of the audit, number of target markets or languages, content volume, link building intensity, and how quickly you want to move. We provide a clear proposal after the free audit—no hidden fees, and you'll know exactly what you're paying for.

Technical SEO ensures search engines can crawl and index your site (speed, structure, mobile-friendliness). On-page SEO optimizes individual pages for keywords and user intent (content, titles, headings). Both are essential.

Yes. We specialize in both. E-commerce requires product-page optimization, category structure, and schema. SaaS needs thought leadership content, landing page optimization, and B2B link building.

We use search volume, difficulty, intent, and business relevance. We prioritize keywords that align with your goals and have realistic ranking potential. No vanity keywords.

Editorial links, digital PR, and content-led acquisition. We focus on quality and relevance. We never use link farms or PBNs. Each link earns its place.

Yes. We offer local SEO and Google Business Profile optimization as a separate service. Many clients use both organic and local SEO.

Traffic growth, ranking positions, organic leads, and conversion rate. We track everything in real-time and report on metrics that matter to your business.

Absolutely. SEO and PPC work together. We often run both for clients—SEO for long-term growth, Ads for immediate visibility. They share insights and improve each other.

We offer custom pricing based on ad spend and scope. Typically a percentage of ad spend or a fixed monthly fee. Contact us for a quote.

Not if it's run right. We typically engage from €2,000/month in ad spend and focus on high-intent campaigns that deliver ROI. We optimize for cost per acquisition, not vanity metrics—so you pay for results, not waste.

Results vary by industry and starting point. We've achieved 2–5x improvements in CPA and conversion rate. We'll give you a realistic estimate after an audit.

We typically engage from €2,000/month in ad spend. Smaller budgets can work, but they require sharper focus and fewer experiments—we prioritize high-intent campaigns.

Search captures intent—people actively looking. Display builds awareness and remarketing brings back visitors. We often use both in a coordinated strategy.

We build remarketing audiences based on behavior (e.g. visited but didn't convert). We create tailored ads and landing pages for each audience.

Google Ads conversion tracking, GA4 events, and server-side tracking when needed. We ensure every conversion is attributed correctly.

Weekly at minimum. We adjust bids, pause underperformers, test new creatives, and refine audiences continuously.

We typically work as the primary PPC partner. If you have specific needs, contact us to discuss.

Early gains often show in 2–4 months. Competitive markets take longer (6+ months). We prioritize quick wins while building long-term authority.

Categories, services, attributes, photos, posts, Q&A, products, and ongoing updates. We manage GBP as a conversion asset, not a one-time setup.

Yes. We build a centralized strategy and then optimize each location with local content, GBP governance, and reporting.

Citations confirm your business identity and location. Consistent NAP across high-quality directories strengthens local authority.

Google dominates, but Bing and Apple Maps still drive real traffic. We ensure visibility across major platforms.

We follow Google's dispute process and focus on earning real reviews through ethical workflows.

Competitive markets require more signal strength and longer timelines, but it’s achievable with a complete local system.

Yes. We optimize for service areas and intent-based queries, not only a single address.

GEO (Generative Engine Optimization) optimizes for AI search engines that generate answers—ChatGPT, Perplexity, AI Overviews. SEO optimizes for traditional search results. Both matter; GEO extends SEO.

AI search is growing but won't replace traditional search soon. We optimize for both. Early preparation gives you an advantage.

We structure content for citation—clear definitions, authoritative answers, entity clarity. We also ensure your business is discoverable in ways ChatGPT can access.

AIO (AI Optimization) is the broader discipline of optimizing for AI systems. GEO focuses specifically on generative search engines. We use both.

AI visibility can improve within weeks to months, depending on how AI models update. We track and iterate.

Yes. Local businesses benefit when users ask AI 'best [service] near me.' We optimize for local AI visibility.

Clear structure, entity definitions, concise answers, and citation-friendly formatting. We audit and recommend specific changes.

No. They complement each other. We integrate both—SEO for traditional search, GEO for AI. Many tactics overlap.

Editorial merit (a real publisher chose to link), relevance to your niche, and domain authority. We never count links from link farms or PBNs.

Quality varies. We might earn 2–5 strong editorial links per month. We don't promise volume—we promise quality.

Never. We only pursue editorial links from real publications. Our process is white-hat only.

Competitor analysis, digital PR, content that attracts links, and strategic outreach to relevant sites. We use multiple methods.

Personalized outreach. We research each prospect, tailor our pitch, and build genuine relationships. No mass templates.

We can help. We audit the link profile, identify toxic links, prepare disavow files, and build a clean strategy going forward.

Referring domains, domain authority, organic traffic impact, and ranking improvements. We track everything.

Yes. We work with B2B, e-commerce, local, and niche sites. Strategy varies by industry.