In AI & GEO work for a law firm, we check how AI assistants describe your lawyers and correct the sources they may draw on, so the firm is less likely to be mixed up with unrelated directories.
People also ask an assistant whether they need a lawyer at all, and an answer that names no firm, or the wrong one, can end the search there.
Legal answers need careful wording, so that nothing reads as legal advice or as practising where you are not licensed.
If an AI summary gets your fees or outcomes wrong, the firm risks its reputation and a breach of professional rules.
In legal search, firms are found for the expertise they show, not for stuffing pages with search words.
When office names, addresses and lawyers' names differ between the site, the profiles and directories, an AI tool may join the wrong lawyer to the wrong city.
For law firms, the AI & GEO plan starts from the proof people look for: lawyer credentials, case results shared within confidentiality rules and a clear list of practice areas.
We list the questions people ask AI assistants when they look for legal help, draft careful answers and check what the assistants say every quarter.
Office names, addresses and links to each lawyer are the same in the structured data, on the profiles and on the site.
What to expect, which documents to bring and how conflicts are checked, in plain answers that guarantee no outcome.
We test questions such as “lawyer near me” combined with a practice area, in the cities where you are licensed.
No promotional claim goes into text written for AI answers unless it can be backed up.
We check that the text AI tools may read follows your bar's rules.
We check the FAQ and LegalService markup (structured data that describes a law firm to search engines) for errors.
We record what assistants say before the changes and ask again after each larger change.
We refresh the content and the tests when lawyers, offices or the way you take on matters change.
Price: AI & GEO for law firms from €400 a month plus VAT for the basic scope, three-month minimum. A wider scope is quoted after a free audit.
We track how AI tools mention the firm by name, which FAQ answers Google shows as rich results (answers shown directly in the results) and the consultation requests these channels helped bring, through tagged links.
Example figures from client projects with law firms. Outcomes vary by market, offer and how consistently the plan is carried out.
Plain answers about AI & GEO, written for law firms.
No.
We publish general information only, and the wording sends anyone with a specific matter to a consultation with a licensed lawyer.
We correct the sources first, the site and the Google Business Profile, and then ask the assistants the same questions again.
Whether AI answers about the firm are accurate, how many of your FAQ answers appear as rich results and how many consultation requests these channels helped bring.
At least every quarter, and straight away when the team, the offer or any marketing claim changes.
General questions about AI & GEO, the same for every trade, are in our FAQ.
FAQ: AI & GEOKeep every channel working to one plan.
The same facts about lawyers and the firm everywhere
Explore serviceCategories chosen office by office
Explore serviceCall tracking and recording rules
Explore serviceOne page template for every practice area
Explore serviceCommunity and charity partnerships
Explore serviceScripts for the front desk and lawyers
Explore serviceSeries of educational posts
Explore serviceTrust signs next to the contact button
Explore serviceAI & GEO works best on top of strong practice-area pages and solid local proof of the firm.
Share your goals and constraints. We will turn them into a practical AI & GEO plan for law firms.
