Are legal directories worth paying for?

Some help keep the firm's details consistent, but links placed by editors carry more weight in search. We check each paid listing against what it really brings: a profile that sends consultations stays, one that only sends invoices goes.

Can we write about our clients' cases?

Only with consent and in a careful, ethical form, usually anonymised. More often a lawyer's comment on a change in the law gives editors what they need without touching any client's matter.

How many placements should we aim for each quarter?

A few strong placements are worth more than mass submissions with no chance of value. One commentary in a business or regional title, quoting a named partner, does more than a stack of guest posts on unrelated sites.

How does this work for a firm licensed in several states or countries?

We combine national and local angles, and the expertise and wording of each piece match where the firm is really licensed. A piece written for one jurisdiction never suggests the firm can act in another.

When do editorial legal links start moving practice-area rankings?

Usually after several months, because editorial links add up gradually. SEO in general shows first signals after 8–12 weeks and a clear effect after 4–8 months, and links belong to that slower part of the work.

Plan for your industry

Link Building for Law Firms

Link building for a law firm should earn mentions and links from bar journals, universities, business publications and community organisations.

A link from a university or a bar journal is also read by other lawyers, who pass on the cases they cannot take to firms they have read.

Get a Free Audit Discuss your project

See the full Link Building service·See what we offer law firms

Senior lawyer reviewing legal documents in an office with navy and amber lighting

Market realities

Online challenges for law firms

General directories do little for competitive practice-area searches.

Links that editors place on respected sites show your expertise more strongly and bring visitors who already trust the source.

Thin practice-area pages hide your expertise from visitors and from Google

In legal search, firms are found for the expertise they show, not for stuffing pages with search words.

Short, thin pages let visitors down and give Google little to list.
You need a structure that leads each kind of legal problem to the right lawyer, the evidence and a way to get in touch, within professional rules.

Journalists need a lawyer when the law changes, and find another

When a new law is being passed, editors look for a quick, accurate explainer and a lawyer willing to be quoted.

Firms that prepare nothing until a journalist calls miss the few days when links are easiest to earn.
An explainer written after the vote, when every outlet already has its quote, earns nothing.

What we do

Link Building approach for law firms

For law firms, the Link Building plan starts from the proof people look for: lawyer credentials, case results shared within confidentiality rules and a clear list of practice areas.

We turn your lawyers' knowledge into short comments that editors can quote and guides built on facts.

We take them to editors who cover legal changes affecting local businesses and residents.

Expert comments and signed articles

We prepare comments and articles for trusted publications and send them out only after your lawyer has reviewed them.

A placement is only worth having when the lawyer can stand behind every quote and every nuance in the piece.

Community and charity partnerships

Sponsorships and local initiatives that earn honest local links and strengthen the firm's place in the community.

They work only when they reflect the firm's real presence in the community, not a hunt for links.

Press work when the law changes

We prepare timely explainers that journalists need while new laws are being passed.

The explainers have to be timely, careful, useful to reporters covering legal or business change and within the firm's real expertise.

Clean-up of harmful links

We ask Google to ignore links from spammy foreign legal directories, using a disavow file.

Each step is documented, so the firm cuts the noise without losing links that still support trust in its name.

Link Building process for law firms

Audit

We compare the firm's links with those of competitors and check which publications build trust in your practice areas.

Finding stories

We collect expert topics and data, and get the approvals the firm needs, including ethics approval.

Contact with editors

We contact chosen editors in the legal and business press with topics that suit their readers and the firm's specialisms.

Measure

We measure rankings and the quality of the visitors that links bring.

Price: link building for law firms from €400 a month plus VAT for the basic scope, three-month minimum. A wider scope is quoted after a free audit.

Discuss your project

Law firm meeting with a contract review and a handshake with the client

Measurable outcomes

How we measure results for law firms

What counts is new links from relevant legal and business sites and their effect on your practice-area pages, more than domain rating (DR), a score that SEO tools give a site for its links.

new websites linking from articles to a client's law firm within 6 months

13%

more visibility for the searches about areas of law that we track

paid link networks: our own rule, not a client result

Example figures from client projects with law firms. Outcomes vary by market, offer and how consistently the plan is carried out.