Lead Generation for Medical Clinics

Most enquiries to a clinic are requests for an appointment, and many of them need no conversation at all.

• The booking form asks for the specialty or the doctor, the date, a name and a phone number. It has no free field for describing an illness, because health details should not travel through a contact form.
• A patient who does not know which specialist to choose gets a second route: a call-back request that the registration desk answers by phone.

The phone of a clinic is busiest in the first hours of the morning, exactly when the desk is also receiving patients.

• The call log shows missed calls by the hour, a named person on the rota rings them back, and the staffing of the desk is compared with the busiest hours.
• After closing, a recorded message says when the desk opens, gives the address of online booking and tells callers with urgent symptoms to ring the emergency number.

A few questions at the start save a patient from a visit to the wrong doctor.

• The desk asks whether the caller is a new patient, whether the visit is private or through an insurer, which specialty is needed and how soon, and follows a short script agreed with the doctors.
• A reminder before the visit lets the patient cancel or move it with one tap, and a freed date is offered to the next person on the waiting list. All of it is recorded in the patient system.