Lead Generation for Physiotherapy Clinics

In a small practice the person who could answer the phone is usually in the middle of a session.

• Online booking becomes the main door, and a missed call is answered at once by a text with the booking link and the hours when someone rings back.
• Call-backs have fixed slots in the day, between sessions and at the end of the afternoon, and the voicemail greeting says exactly that.

A short form does the sorting that a receptionist would do in a larger clinic.

• It asks what hurts and since when, from a list and not as a medical history, whether there was an operation or an injury, and which times of day suit the patient.
• The answers route the enquiry to the therapist for that problem. Anyone who ticks numbness, a recent accident or a fever is told to see a doctor before booking.

A freed hour in a therapist's day is lost unless someone learns about it quickly.

• The cancellation rule is shown before booking, and when a visit is called off the system offers the hour by text to people on the waiting list.
• Patients who finished a series are invited back at a moment that makes sense for them, a runner before the season for instance. Every enquiry that did not end in a booking is kept on one shared list.