What should a physiotherapist post apart from exercises?

The things patients ask in the treatment room. What a first visit looks like, why an injury keeps coming back, what a scan can and cannot show, which myths about backs are still repeated. Add the people behind the practice, a course a therapist has just finished and free hours that opened this week, and the profile stops looking like a gym channel.

May we show the progress of a patient, for example a video from before and after?

With written consent, and with care about what it implies. Rules of the profession in some countries limit the use of patient testimonials in health advertising, so check what applies to you. We present such a video as the course of one person, name the work it took, and never suggest that the next patient will recover as fast.

How often does a fully booked practice have to post?

As often as you can keep up for a year, which for most practices is one good post a week. A steady rhythm that survives a full diary is worth more than a burst followed by silence. One filming session feeds many posts, and we schedule them so that nothing depends on anyone remembering.

When does paid promotion make sense for a practice?

When a therapist has free hours and there is something specific to offer people nearby. A running assessment before the race season, a new therapist with an open diary, or a workshop with a date are good cases. The promoted post goes to people within reach of the practice and leads to the booking page, never to the profile alone.

Plan for your industry

Social Media Marketing for Physiotherapy Clinics

Social media for physiotherapy clinics works best as short video on Instagram, since people forget an exercise they read about but keep a clip that shows it.

Filmed in a spare moment with a colleague demonstrating, such posts answer the questions patients ask most.

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Physiotherapist assessing a patient’s movement and pain in a modern treatment room

Market realities

Online challenges for physiotherapy clinics

Irregular posting, trends that do not suit the brand and hidden limits put off people who are already comparing you with others.

Trust rests on the therapist, not on the clinic

Patients want to know who will treat them and how.

A profile for each therapist, with qualifications, methods and the problems they treat most often, answers that.
A list of techniques without a name behind it does not.

Exercises explained in words that nobody remembers

Movement has to be seen, and a post that describes an exercise in a paragraph is scrolled past.

Half a minute of video shot in a quiet moment at the clinic is enough, and it rarely gets made.
Followers send messages describing their pain and hope for a diagnosis, which a therapist cannot give that way.

What we do

Social Media Marketing approach for physiotherapy clinics

For physiotherapy clinics, we plan social media around a few steady themes, proof from real work and paid promotion only where the result can be tracked.

Instagram and short video, because movement must be seen

An exercise explained in words is forgotten, and the same exercise shown for half a minute is saved and sent on.

Instagram and short video carry the practice best. Facebook still reaches older patients and the relatives who arrange their visits, and local running or cycling groups gather there.
Longer guides belong on YouTube only if you already film them. An empty channel says more about a practice than no channel.

Filmed between two patients, with a colleague as model

Nobody in a busy practice has a free afternoon for filming.

A phone on a tripod and one session in a gap of the diary give material for a good many posts. The patient is played by a colleague, or is a real patient who has agreed in writing.
We cut the clips, write the captions and add the line that matters most in this trade: when to stop the exercise and have the problem examined.

Messages that ask what is wrong with a knee

Followers describe their pain in a message and hope for a diagnosis by return.

The reply is friendly and fixed: nobody can assess a joint from a description, here is how to book an assessment, and here are the signs that need a doctor today.
Arguments in the comments about whether a method works get one calm answer with the reasoning, and patient stories appear only with consent and without a promise that others will fare the same.

Social Media Marketing process for physiotherapy clinics

Channel choice

We pick the channels your customers really use and leave the others alone.

What to show

We plan what to post, who takes the photos and a rhythm the team can keep. For physiotherapists, short video posts are recorded in a quiet gap of the day with a colleague demonstrating, and messages about a painful knee get a booking link instead of advice.

Comments and messages

We agree who answers comments and messages, how fast, and what is never discussed in public.

Paid support and review

We pay to promote a post only when it has a clear job, and judge the work by messages and enquiries, not followers.

Discuss your project

Rehabilitation session with guided exercises and a plan to track the patient’s progress

Measurable outcomes

How we measure results for physiotherapy clinics

Bookings and calls traced to a video or a message are what we count, and comment threads must never turn into treatment advice.

Questions about Social Media Marketing for physiotherapy clinics

Plain answers about Social Media Marketing, written for physiotherapy clinics.

The things patients ask in the treatment room.

What a first visit looks like, why an injury keeps coming back, what a scan can and cannot show, which myths about backs are still repeated.
Add the people behind the practice, a course a therapist has just finished and free hours that opened this week, and the profile stops looking like a gym channel.

With written consent, and with care about what it implies.

Rules of the profession in some countries limit the use of patient testimonials in health advertising, so check what applies to you.
We present such a video as the course of one person, name the work it took, and never suggest that the next patient will recover as fast.

As often as you can keep up for a year, which for most practices is one good post a week.

A steady rhythm that survives a full diary is worth more than a burst followed by silence.
One filming session feeds many posts, and we schedule them so that nothing depends on anyone remembering.

When a therapist has free hours and there is something specific to offer people nearby.

A running assessment before the race season, a new therapist with an open diary, or a workshop with a date are good cases.
The promoted post goes to people within reach of the practice and leads to the booking page, never to the profile alone.

General questions about Social Media Marketing, the same for every trade, are in our FAQ.

FAQ: Social Media Marketing

Other services for physiotherapy clinics

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Social Media Marketing for Physiotherapy Clinics

Online challenges for physiotherapy clinics

Trust rests on the therapist, not on the clinic

Exercises explained in words that nobody remembers

Social Media Marketing approach for physiotherapy clinics

Instagram and short video, because movement must be seen

Filmed between two patients, with a colleague as model

Messages that ask what is wrong with a knee

Social Media Marketing process for physiotherapy clinics

Channel choice

What to show

Comments and messages

Paid support and review

How we measure results for physiotherapy clinics

Questions about Social Media Marketing for physiotherapy clinics

Other services for physiotherapy clinics

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