Social Media Marketing for Cosmetic Clinics

Aesthetic medicine is chosen with the eyes, so Instagram carries most of the weight, with Facebook for an older local audience.

• The posts that work longest are short videos in which the doctor answers one question: what a treatment does, who it does not suit, what the first days afterwards look like.
• We leave out dance trends and filters. A face altered by a filter on the profile of a clinic that sells natural results is a contradiction patients notice.

Consent to be photographed for the medical record is not consent to appear on Instagram.

• Each published picture has a separate written agreement that names the channel, and it comes down the day the patient asks, from the feed, the stories and the saved highlights.
• Where a patient prefers not to be shown, the treatment room, the preparation, the doctor's hands and the equipment still tell most of the story.

A profile lives when two small jobs have an owner inside the clinic.

• One person records short clips on a phone between appointments, following a list of shots we prepare, and we edit, caption and schedule them at a pace the clinic can keep up all year.
• Another reads comments and messages every working day, moves booking questions to the reception and never comments on someone's face or health in public.