What makes a link worth having for a cosmetic clinic?

That it comes from a place a careful patient would believe: a manufacturer's register, a medical society, a hospital, a newspaper, a partner practice. Such a link says something true about you, namely that you are trained, a member, or known locally. A link from a site that would publish anything for a fee says nothing, and search engines treat it accordingly.

Agencies offer us articles on beauty portals with a link. Should we buy them?

We advise against it. Paid articles that pass as editorial break the rules of Google, and in a regulated trade an advertorial with treatment claims can also break advertising law. If a portal is read by your patients, a clearly marked advert there can make sense as advertising. The clinic should not count it as link building.

Our doctors have no time to write. Can links still be earned?

Yes, and it takes little of a doctor's time. Most of the work is ours: finding the registers and societies where a profile is due, preparing the text and chasing corrections. From a doctor we need a short conversation now and then, for a comment to a journalist or for the facts of a talk they have already given.

Which pages of the clinic site should other sites link to?

The profile of each doctor, because that is what societies, hospitals and conference pages naturally refer to. Then the pages of the treatments a manufacturer lists you for. A guide that others would cite, for instance how to check whether a practitioner is qualified, earns links by being useful and can lead readers on to your consultation page.

Plan for your industry

Link Building for Cosmetic Clinics

Link building for cosmetic clinics begins with suppliers: the firms that sold you your lasers and injectable products name the clinics whose staff they trained.

Beyond them, links follow your doctors, who are named when they teach, speak at congresses or explain a treatment to a journalist.

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See the full Link Building service·See what we offer cosmetic clinics

Cosmetic clinic specialist preparing for a treatment consultation in an elegant room

Market realities

Online challenges for cosmetic clinics

Generic pitches to editors and links aimed only at the homepage waste time, while the pages people actually check before they choose get nothing.

Device makers list trained clinics, and the entry points nowhere

The companies behind your lasers and injectables publish lists of the clinics they have trained, and many of those entries carry no link.

An entry that points to a page about that treatment is one of the few links this trade earns easily.
Old entries can still name a doctor who has left or a device the clinic no longer uses.

A doctor quoted by name, and the clinic left out

Doctors who lecture, publish or comment in the press are cited as people, and the clinic where patients can see them often goes unmentioned.

A doctor page that others can link to turns those mentions into links.
Neighbouring businesses whose sites your future patients already read are rarely asked for a link.

What we do

Link Building approach for cosmetic clinics

For cosmetic clinics, we plan Link Building around sites that fit your topic, pages that earn clicks once the link is live, and a pace you can defend.

Makers of your devices and products list their clinics

Manufacturers of lasers and of injectable products usually keep a public register of clinics trained and authorised to use them.

We check that you appear on each register you have a right to, with the correct name and a link to the page of that treatment and not only to the home page.
The same goes for training academies where your doctors teach: a trainer's profile there is a link that no competitor can simply order.

The doctor's name is what others cite

In this trade links follow people more than brands: a doctor who lectures, publishes or is quoted gets mentioned by name.

Professional societies, conference programmes and the hospitals where a doctor also works publish profiles, and each can point to the doctor's page on your site.
When a journalist needs a calm medical voice on a subject such as complications after cheap fillers, a doctor who answers quickly and plainly earns a mention that readers trust.

Local ties that make sense for a clinic

Around you work neighbours and partners whose websites your future patients already read.

Dermatologists, dentists and surgeons who refer patients to you, wedding planners and bridal salons, and the local press when you open or bring in a new technology are all honest sources of a link.
Links go first to the doctors' profiles and to the main treatment pages. We stay away from paid lists of best clinics and from beauty blogs that sell articles.

Link Building process for cosmetic clinics

Link audit

We check which sites link to you now, which links look doubtful and which of your pages deserve links first.

Who would link, and why

We list the businesses and organisations with a real reason to mention you, and the page each link should point to. For cosmetic clinics, we start with the manufacturers of the lasers and products you use, who list the clinics that work with them, and with the societies your doctors belong to.

Outreach and content

We contact them with something worth linking to, and we never buy links.

Checking each link

We check every new link, the visits it sends and whether the page it points to gains ground in search.

Price: link building for cosmetic clinics from €400 a month plus VAT for the basic scope, three-month minimum. A wider scope is quoted after a free audit.

Discuss your project

Planning a cosmetic treatment with a written treatment plan and a talk with the patient about safety

Measurable outcomes

How we measure results for cosmetic clinics

We count links from makers, societies and talks your doctors gave, and check whether the doctor pages they point to bring consultations.

Questions about Link Building for cosmetic clinics

Plain answers about Link Building, written for cosmetic clinics.

That it comes from a place a careful patient would believe: a manufacturer's register, a medical society, a hospital, a newspaper, a partner practice.

Such a link says something true about you, namely that you are trained, a member, or known locally.
A link from a site that would publish anything for a fee says nothing, and search engines treat it accordingly.

We advise against it.

Paid articles that pass as editorial break the rules of Google, and in a regulated trade an advertorial with treatment claims can also break advertising law.
If a portal is read by your patients, a clearly marked advert there can make sense as advertising.
The clinic should not count it as link building.

Yes, and it takes little of a doctor's time.

Most of the work is ours: finding the registers and societies where a profile is due, preparing the text and chasing corrections.
From a doctor we need a short conversation now and then, for a comment to a journalist or for the facts of a talk they have already given.

The profile of each doctor, because that is what societies, hospitals and conference pages naturally refer to.

Then the pages of the treatments a manufacturer lists you for.
A guide that others would cite, for instance how to check whether a practitioner is qualified, earns links by being useful and can lead readers on to your consultation page.

General questions about Link Building, the same for every trade, are in our FAQ.

FAQ: Link Building

Other services for cosmetic clinics

Keep every channel working to one plan.

Need a growth plan for cosmetic clinics?

Share your goals and constraints. We will turn them into a practical Link Building plan for cosmetic clinics.

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Link Building for Cosmetic Clinics

Online challenges for cosmetic clinics

Device makers list trained clinics, and the entry points nowhere

A doctor quoted by name, and the clinic left out

Link Building approach for cosmetic clinics

Makers of your devices and products list their clinics

The doctor's name is what others cite

Local ties that make sense for a clinic

Link Building process for cosmetic clinics

Link audit

Who would link, and why

Outreach and content

Checking each link

How we measure results for cosmetic clinics

Questions about Link Building for cosmetic clinics

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