Google Ads for Cosmetic Clinics

Google does not accept adverts that name prescription medicines in most countries, and that covers the best known wrinkle injections.

• We write adverts, and pick their search words, around the concern and the kind of treatment, such as frown lines, lip volume or laser hair removal, and check every landing page for product names before it goes live.
• Each group of treatments has its own campaign, so the budget for laser packages sold in autumn does not get spent on searches about fillers, and the other way round.

Many people who type a treatment name are far from a decision, or are looking for a training course for themselves.

• We exclude searches for courses and certificates for practitioners, wholesale products, home devices and creams, and celebrity gossip about procedures, and we read the real search terms every week.
• Bids go up on searches that carry a city, a price or the word consultation, because those people are choosing a clinic and not just reading.

An advert about acne scars has to open a page about acne scars, with the doctor who treats them and the next free consultation.

• The landing page states who performs the treatment, what the consultation costs and that no procedure is done on the first visit unless the doctor finds it suitable.
• Booked consultations and calls are counted per campaign. We do not run adverts that follow people who looked at a treatment around the web, since Google restricts that kind of targeting for health and cosmetic treatments.