Google Ads for Spas & Wellness Clinics

Late buyers search for a spa voucher in the final days before Christmas, Valentine's Day and Mother's Day, and they buy from whoever answers them at once.

• Voucher campaigns get most of the budget in those days. The adverts say that the voucher arrives by email immediately and lead to the voucher shop, not to the treatment menu.
• The day after the occasion we switch them off, so that money does not flow in a week when nobody is buying presents.

The word massage attracts searches that are of no use to a spa.

• We exclude massage courses, massage chairs and massage guns, job offers for therapists, rehabilitation on a doctor's referral and adult services, and add to the list from the real search terms.
• Money goes to treatments with a good margin and free dates, such as packages for two and day spa entry. A short, cheap massage that is always booked anyway gets no advert at all.

A spa sells time in its treatment rooms, and an empty Tuesday afternoon cannot be sold later.

• Adverts for weekday offers carry a higher bid early in the week and lead to a page where the calendar opens on those days.
• Bookings and sold vouchers come back from the booking system with their value, so it shows which campaign pays for itself. Calls are counted too, with the hours when the reception picks up.