Conversion Rate Optimisation (CRO) for Spas & Wellness Clinics

A guest who is with you for the first time stops at the treatment list, because the choice is too wide and nothing says which one is for them.

• At the top of the list we add a short prompt by need, for example a tired back, a first visit or a present for two, and each leads to two or three suggestions.
• Beside the booking button stands what people worry about: whether they can cancel, what one wears and whether the therapist can be a woman or a man.

The path to buying a voucher is where a spa easily loses money, because the buyer is in a hurry and does not know the place.

• We remove the account set-up, the delivery address and every field that a voucher sent by email does not need, and show the amount and the delivery time before payment.
• The page says how long the voucher is valid, whether the amount can be used for any treatment and what happens when the person who received it cannot come, because those doubts break off many purchases.

Many visitors open the calendar, see no free date on Saturday and leave.

• If the system allows it, we show the nearest free dates, suggest weekdays, with their lower price where there is one, and add a waiting list for the weekend.
• Traffic on a spa's site rises before holidays and falls after them, so changes are compared over similar periods, and with few visits we say honestly how certain a result is.