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Link Building for Spas & Wellness Clinics

For spas and wellness clinics, the first links come from the bodies that promote your area, such as the tourist office and partner hotels, whose lists of things to do should include you.

A tourist office adds a spa to its list when asked, especially when the facts and photos come ready to paste.

See the full Link Building service·See what we offer spas and wellness clinics

Spa and wellness consultant planning a series of treatments in a calm, elegant setting

Online challenges for spas and wellness clinics

Time gets wasted when the effort goes into links that have nothing to do with booking, choosing a place or the pages that actually help a guest decide.

Press and award pages that point to a removed page

Articles about an opening or an award carried a link to the spa's page of that time, and many of those pages have since been removed.

  • A reader who clicks finds an error and goes back to the article's other suggestions.
  • The value those articles once passed to the site is lost without anyone deciding it.

Voucher resellers collect the links meant for the spa

Gift guides and deal sites link to voucher resellers, not to the spa that gives the treatment.

  • The reseller's page then appears above the spa's own when people search for its name and the word voucher.
  • Every voucher sold that way carries the reseller's margin.

Link Building approach for spas and wellness clinics

For spas and wellness clinics, we plan Link Building around publishers and partners that can realistically support your booking pages and the content guests read before they book.

The hotel, the town and the tourist office

A spa is part of what a place offers its visitors, and the bodies that promote the place keep lists of things to do.

  • We check the sites of the tourist office, the town and the region, look for sections on wellness and ideas for a rainy day, and ask for an entry with a link to the day spa page.
  • A spa at a hotel is often mentioned on the hotel's site without a link to its own pages for guests from outside. That is the first link we put right.

Brands and schools you really work with

Makers of cosmetics publish lists of spas that work with their products, and massage schools name the places where their graduates work or train.

  • We ask every brand whose line you use for an entry in its salon finder, with a link to the treatments carried out on that line.
  • Associations of spas and saunas, and the contests you have really taken part in, usually have member pages that stand empty or lead to an old address.

Neighbours who plan weddings, trips and company days

Wedding planners, bridal shops, golf clubs and firms that arrange days out for staff regularly need a place like yours.

  • With those you already cooperate with, we agree a mention on their page of trusted partners, with a link to your offer for groups or for brides.
  • We turn down paid round-ups of the best spas and do not give treatments away in return for links, because hidden paid links break the rules of search engines.

Link Building process for spas and wellness clinics

01

Link audit

We check which sites link to you now, which links look doubtful and which of your pages deserve links first.

02

Who would link, and why

We list the businesses and organisations with a real reason to mention you, and the page each link should point to. For spas, we ask the hotel and the tourist office how and when their lists are updated, so the request arrives before the new season's edition.

03

Outreach and content

We contact them with something worth linking to, and we never buy links.

04

Checking each link

We check every new link, the visits it sends and whether the page it points to gains ground in search.

Price: link building for spas and wellness clinics from €400 a month plus VAT for the basic scope, three-month minimum. A wider scope is quoted after a free audit.

Booking at a spa: choosing a treatment, fitting it into the schedule and a personalised care consultation

How we measure results for spas and wellness clinics

We count links into treatment, voucher and group pages, and the bookings and voucher sales those pages bring.

Questions about Link Building for spas and wellness clinics

Plain answers about Link Building, written for spas and wellness clinics.

The places and people for whom you are part of their offer: the hotel, the tourist office, cosmetics brands, wedding planners, local guides to things to do.

  • Journalists link when there is something to write about, such as the opening of a new sauna or an unusual ritual.
  • Each of them has a reason of its own, and that is exactly why such a link is worth something.

They count as publicity.

  • A visit in return for an article is advertising, the link ought to be marked as sponsored, and search engines then put it aside.
  • That is no reason to stop inviting people whose readers resemble your guests.
  • Judge it by the bookings and sold vouchers, and plan the links from other sources.

To the one that fits the mention.

  • The tourist office links to the day spa page, a cosmetics brand to the treatments done on its line, a wedding planner to the packages for brides.
  • Seasonal pages keep the same address from year to year, so a link won for last year's sauna evenings still works the following winter.

First by the visitors it sent and by what they did: whether they opened the calendar or the voucher shop.

  • Then, more slowly, by how the page it leads to is found in a search engine, without crediting every change to one link.
  • We report each link with its source and the reason you were given it.

General questions about Link Building, the same for every trade, are in our FAQ.

FAQ: Link Building

Need a growth plan for spas and wellness clinics?

Share your goals and constraints. We will turn them into a practical Link Building plan for spas and wellness clinics.