Skip to main content

Link Building for Hotels

A hotel's best links come from neighbours who are asked every day where to stay, such as conference venues with no rooms of their own, universities, hospitals and golf clubs.

A mention on their visitor page reaches people who are about to book, which a paid directory listing never does.

See the full Link Building service·See what we offer hotels

Hotel manager planning direct bookings around the guest experience and occupancy goals

Online challenges for hotels

Time gets wasted when the effort goes into links that have nothing to do with booking, choosing a place or the pages that actually help a guest decide.

Travel blogs link to you through a portal's paid link

Many travel writers earn a share of each booking, so their link to your hotel goes through a portal rather than to your site.

  • A reader who books from that article pays the portal's price, and the hotel pays its commission.
  • The article praises the hotel, yet passes none of the value of a link to its own pages.

Old links that broke when the website was rebuilt

A new website often changes every address, and links earned over years from guides and partners lead to an error page.

  • Visitors who click them land on nothing and go back to the search results.
  • Nobody notices, because the old links do not show up in the hotel's own reports.

Link Building approach for hotels

For hotels, we plan Link Building around publishers and partners that can realistically support your booking pages and the content guests read before they book.

Partners who already send you guests

A hotel sits in a web of local businesses that tell people where to stay: conference venues without rooms, clinics, universities, golf clubs, theatres.

  • We list the ones you really work with and ask for a mention on their visitor or accommodation page, pointing to the page for that kind of stay.
  • Corporate clients with a negotiated rate often keep a travel page for their staff and visitors, and a link there is read by exactly the people who book.

The official tourism pages of the town and region

Tourist boards, city guides and convention bureaus keep accommodation lists that are edited by people, and many hotel entries there are out of date or missing.

  • We check every such listing: the name, the category, the photos and whether the link goes to your site and not to a portal.
  • Where the board runs themed pages, for instance cycling, family stays or accessible travel, we supply the facts that qualify the hotel for them.

Something of your own worth citing

Hotels have material that others gladly refer to, and most never publish it.

  • A well-kept page on the history of the building, a guide to walks that start at the door, or the chef's sourcing from named local farms gives local media and bloggers a reason to link.
  • We do not pay for placements in travel round-ups and do not trade stays for links without it being marked as such, because both break the rules of search engines and of advertising.

Links for hotels in Cyprus: who already writes about the island

A hotel in Cyprus earns its best links from people who already send travellers here: wedding planners, organisers of tours and activities, travel writers, the pages of races and festivals on the island. A mention there brings guests as well as weight in search.

We look for such places in the countries your guests come from, and we do not buy bundles of links. We are a small team based in Paphos.

The same service for businesses in any trade: Link building in Paphos.

Link Building process for hotels

01

Link audit

We check which sites link to you now, which links look doubtful and which of your pages deserve links first.

02

Who would link, and why

We list the businesses and organisations with a real reason to mention you, and the page each link should point to. For hotels, we first check where links to you point today, since many lead to an old offer page or a portal profile and are the quickest to correct.

03

Outreach and content

We contact them with something worth linking to, and we never buy links.

04

Checking each link

We check every new link, the visits it sends and whether the page it points to gains ground in search.

Price: link building for hotels from €400 a month plus VAT for the basic scope, three-month minimum. A wider scope is quoted after a free audit.

Booking a hotel stay: choosing by the purpose of the trip, picking a room and booking direct

How we measure results for hotels

Links are counted by the pages they lead to and the direct bookings that followed, so a link to the wedding page is judged by weddings.

Questions about Link Building for hotels

Plain answers about Link Building, written for hotels.

The places your guests come for and the bodies that promote the area: venues, clinics, universities, companies, the tourist board, clubs and associations that hold meetings with you.

  • Portal links mostly lead to the portal's own page about you.
  • The links worth having lead to your site and are read by people about to travel.

It can produce mentions, but it has to be done openly.

  • A stay given in exchange for coverage is advertising, and the link should be marked as sponsored, which search engines then treat differently.
  • What helps in search is coverage earned without conditions, so we treat hosted stays as publicity and plan links from other sources.

The pages that answer a specific need: weddings, meetings, the spa, the restaurant, the guide to the surroundings.

  • A conference venue should link to your page for delegates, not to the home page.
  • Deep links also survive a redesign better when we keep the addresses stable, which is part of the work.

First by visitors: a good link sends people, and we see how many came and whether they looked at rooms or dates.

  • Then by the search visibility of the page it points to, watched over time and without attributing every change to one link.
  • We report what was earned, from whom and why, so nothing stays hidden.

General questions about Link Building, the same for every trade, are in our FAQ.

FAQ: Link Building

Need a growth plan for hotels?

Share your goals and constraints. We will turn them into a practical Link Building plan for hotels.