Conversion work for hotels focuses on the moment a guest checks your rate against a booking site in another tab and books there instead of on your own page.
Many guests find the hotel on a portal and come to your site only to see more photos, so they arrive with a price already in mind.
See the full Conversion Optimisation service·See what we offer hotels
The biggest losses come when guests hesitate at a key booking step and the page answers too late or too vaguely.
Hotels lose margin when people who find you online do not book direct.
A guest who browsed the site in their own language meets an engine in another language or currency at the payment step.
For hotels, we aim the tests at the booking path, the points where people get stuck comparing options or packages, and the moments on a phone that decide the booking.
Most direct bookings are lost at one point: the guest sees your price, opens the portal in another tab and stays there.
Every extra screen in a booking engine costs reservations, most of all on a phone.
Hotel demand swings with season, weekday and events in town, so a quick before-and-after is misleading.
A guest who books a Cyprus hotel from another country hesitates at different points than a local one: how to get from the airport, whether the pool is heated in the cooler months, what happens if the flight changes. If the booking page does not answer, they return to a portal that does.
We test those answers next to the price and the button, in every language version. We do this work from Paphos, where we are based.
Where and how we work on the island: SEO and marketing across Cyprus.
We look at where visitors leave and read the questions people ask by phone and email before they decide.
We answer the main doubt next to the button and shorten the form or the booking path. For hotels, we ask the booking engine provider which screens, fields and messages can be changed, because many parts of the path belong to them and not to you.
We change one thing at a time, because a small site has too few visits for quick tests.
We judge a change by the enquiries that follow, and undo it if it brings more enquiries of the wrong kind.
We count finished direct bookings and their value per page, and how many guests leave at each screen of the booking engine.
Example figure from client projects with hotels. Outcomes vary by market, offer and how consistently the plan is carried out.
Plain answers about Conversion Optimisation, written for hotels.
At the booking path, from the date picker to the confirmation page, on a phone first.
Usually for one of three reasons: the portal looks cheaper, the guest trusts its cancellation terms more, or booking there is simply quicker because their details are saved.
It can add to the value of a reservation, provided the extras come after the room is chosen and can be skipped with one tap.
Then we look at the whole picture before keeping it.
General questions about Conversion Optimisation, the same for every trade, are in our FAQ.
FAQ: Conversion OptimisationKeep every channel working to one plan.
A page for every reason to stay
Explore serviceThe places guests name in the search
Explore serviceCampaigns by reason to travel, not one for the word hotel
Explore serviceDates and price before the brochure
Explore serviceWhat guests wrote, and what an assistant repeats
Explore servicePartners who already send you guests
Explore serviceEvent and group enquiries handled as sales, not as post
Explore serviceInstagram for the look, Facebook for the locals
Explore serviceShare your goals and constraints. We will turn them into a practical Conversion Optimisation plan for hotels.
