Google Ads for hotels begins by defending your own name, because booking sites bid on it and earn a commission on guests who were already looking for you.
Guests who type your name have already chosen you, so winning their booking back costs far less than buying a new guest.
The biggest leak is when people ready to book and people casually comparing share the same campaigns, ad text and budget rules.
Hotels lose margin when people who find you online do not book direct.
Business, leisure and event travellers value different things.
An advert says from a certain price, and the engine opens on a dearer room or on dates when that price is gone.
For hotels, we build Google Ads around the moments when guests decide to book: comparison kept apart from people ready to book, and pages behind the ads that calm doubts early.
When a guest searches for the hotel by name, booking sites often advertise above your own result and take the reservation with a commission.
The bare word hotel plus a city is the dearest click there is and the one where portals outspend everyone.
A click that leaves for a booking system on another address is usually where measurement stops.
Demand for a hotel in Cyprus moves with the calendar and with the country the guest flies from. A campaign that spends evenly all year pays for clicks in months when nobody books, and runs short when the summer is being planned.
We split campaigns by country and language, and move the budget ahead of each booking window. We work from Paphos, the town where many of those guests land.
The same service for businesses in any trade: Google Ads in Paphos.
We separate the searches that bring customers from those that only cost money.
We split the campaigns by service or offer and connect call, form and booking tracking before launch. For hotels, the budget is planned against the occupancy forecast, so spend rises for dates that are still empty and stops for nights already full.
Each advert opens a page about what it promised, with the way to call or book in view.
In the first weeks we move the budget towards the searches and adverts that bring enquiries, and switch off the rest.
Price: Google Ads for hotels costs €350 to set up and from €250 a month to manage, for ad budgets up to about €800 a month, plus VAT, three-month minimum. You pay Google directly; larger budgets are quoted.
We report the revenue each campaign brought against its spend, and which nights it filled, so you can see whether the money went to dates that needed guests.
Plain answers about Google Ads, written for hotels.
First enquiries and bookings can come within days of the start, mostly from guests who already know the hotel by name.
Because the portals pay for it too, and their advert appears above your free result.
Not on the broadest searches, and we do not try.
Access to the booking engine so reservations can be counted, the direct rate and what it includes, and the list of stays you most want to fill.
General questions about Google Ads, the same for every trade, are in our FAQ.
FAQ: Google AdsKeep every channel working to one plan.
Direct reservations you can measure
Explore serviceA profile that shows the hotel as it is today
Explore serviceRoom pages that settle the choice
Explore serviceWhat guests wrote, and what an assistant repeats
Explore serviceSomething of your own worth citing
Explore serviceEvent and group enquiries handled as sales, not as post
Explore serviceShowing the hotel as guests will find it
Explore serviceThe moment a guest goes back to the portal
Explore serviceShare your goals and constraints. We will turn them into a practical Google Ads plan for hotels.
