SEO for Spas & Wellness Clinics

Gifts are searched in waves: before Christmas, Valentine's Day and Mother's Day, and often on the last evening.

• Each occasion has a lasting page at one address, refreshed some weeks before the date with the packages that suit it, not built anew each year.
• For the late buyer the page says whether the voucher arrives by email at once and can be printed at home, which often decides the sale.

A visit in company is planned by one person who has to convince the others.

• Pages for couples, for a group of friends before a wedding and for a company outing say how many people you can take at once, what the day includes and whether a zone can be reserved for the group alone.
• The deposit, the latest date to change the number of guests and the choice of treatments for each person are written out, so the organiser can forward one link.

Many guests have never been to a spa and are shy of asking the basics, so some never come at all.

• A guide for first-time guests says how early to arrive, what you provide and what to bring, how the sauna area works and where swimwear is or is not worn.
• The pools, the saunas and the quiet room are described one by one with photos and opening times, and each therapist is shown with training and the treatments they give.