SEO for Gyms & Fitness Clubs

Most people who search for a gym have not trained for years and fear looking lost on the first day.

• A page for beginners says what to bring, who shows you the machines, whether an introductory session with a trainer is included and at which hours the club is quietest.
• It stays up all year and is linked from every class and price page, because the same doubts come back in January, before summer and in September.

A class name alone tells a newcomer nothing, and names differ from club to club.

• Every class has a page: what happens in the hour, who leads it, how hard it is, whether a place must be reserved and what a person with a bad knee or back should tell the instructor.
• Instructors and personal trainers have pages with their qualifications and the kinds of members they work with, since many people choose the person first and the club second.

Some new members have a membership paid by their employer, and others look for a cheaper rate they are entitled to.

• One page lists the employer schemes you accept and what each covers in your club, as people search for exactly that before they visit.
• Student rates, morning passes for seniors and offers for companies each get a section with terms, so the manager is not answering the same email every week.