SEO for Personal Trainers

A person choosing a trainer looks for someone like themselves who has already walked the road.

• Each story says where the client started, how long the work took, what the weeks looked like and what changed, in their own words and with their written consent.
• We leave out promises of kilograms lost by a set date. A plain account of a client who trained twice a week around shift work persuades more than a dramatic photo.

People hesitate because they do not know what they are signing up for.

• One page walks through it in order: the first conversation, the assessment of movement and health, the plan, how often you meet, how you stay in touch between sessions and what the client does alone.
• Prices of packages, the length of a session, the rules for cancelling a meeting and what happens during a holiday or an illness are written out, so nobody has to ask in a private message.

With a trainer the product is the person, and a search engine also checks who is speaking.

• The page about you gives your full name, certificates, courses and how long you have trained people, with a photo and a short film, so the client hears how you talk before meeting you.
• Articles answer what clients ask you in person, from training with a sore knee to exercise during the menopause, and name the physiotherapist or dietitian you work with.