Website Development for Gyms & Fitness Clubs

A newcomer and a member open the same site for opposite reasons, and both use a phone.

• The newcomer sees the trial visit and the prices at once. The member sees whether the club is open now and what is on this evening, with a link to reserve a place.
• The log-in to the members' area sits in a fixed corner, so that regulars do not have to hunt for it and newcomers are not pushed into it.

Stock pictures of athletes tell a beginner that this place is not meant for them.

• We ask for photographs of your own rooms, changing rooms and equipment, taken when ordinary members are training and with the consent of those who can be recognised.
• A short filmed walk from the door through the reception to the training floor answers the question every beginner has: where do I go when I come in?

Many clubs lose people at the point where the site hands over to a sign-up system that looks and behaves differently.

• We link the site to the software you already use for memberships and class bookings, style the hand-over so it feels like one path and test it on a phone with a real payment.
• The page before the contract states its length, the notice period and every fee in plain words, because surprises at that step end in abandoned sign-ups and angry members.