SEO for Cosmetic Clinics

The question that delays a decision longest is what the face will look like tomorrow, in a week and at the wedding.

• For each treatment we describe in plain words what swelling, bruising or peeling to expect, when make-up and sport are allowed again and when to call the clinic.
• Planning pages count backwards from an occasion: how long before a wedding or a holiday in the sun a treatment should be done, and which ones are left for autumn and winter.

Advertising of medical treatments is regulated, and search engines and platforms treat exaggerated claims harshly.

• Texts say what a treatment can and cannot do and list contraindications and possible complications. They do not promise a set result or use words such as painless or permanent where that is untrue.
• Where prescription medicines may not be advertised to the public, pages are named after the concern and the product is left to the consultation. Before and after photos are published only with the patient's written consent.

A first visit to the clinic is a consultation, and people want to know what it commits them to.

• The consultation page says who conducts it, how long it lasts, what it costs, whether the fee counts towards the treatment and that nobody is talked into a procedure on the same day.
• The owner or the lead doctor tells us which treatments the clinic wants more of and which have a waiting list, so the plan follows the diary and not the fashion of the month.