Local SEO for Physiotherapy Clinics

On the map every clinic is called physiotherapy, so the difference has to show in the details.

• The services on the Google Business Profile list complaints and kinds of therapy in the words of patients, from back pain to rehabilitation after surgery, and each therapist's speciality is named in the description.
• We choose the main category with care: a physiotherapy clinic, a sports massage studio and a rehabilitation centre are separate categories and appear for different searches.

Many patients arrive on crutches, with a pushchair or a walking frame, and they check the entrance before they book.

• Step-free access, a lift and parking by the door are marked in the profile attributes when they are true, and shown in photos of the entrance taken from the street.
• If the clinic is on an upper floor without a lift, the profile and the local page say so plainly, which spares a patient after knee surgery a wasted journey.

Much of a clinic's reputation in a district comes from the people who send patients.

• Running clubs, football academies and gyms you work with can name the clinic on their own sites with the same address and phone number as on the map, which strengthens both sides.
• For each district you serve we write a local page with the route from the nearest stop, the hours of early and late slots and the therapists who work there.