Conversion Rate Optimisation (CRO) for Physiotherapy Clinics

Before booking, a patient wonders whether this is the right place for the problem and what the whole therapy may cost.

• Beside the booking button we put what happens at the first visit, the fee for it and for the following ones, and an honest line: the number of sessions is settled after the assessment.
• A short note names the therapist for that complaint and the training behind it, so the choice of person is made before the calendar opens.

Booking systems show every therapist and every type of visit at once, and a newcomer does not know which one applies.

• We reduce the first step to the complaint, let the system propose the therapist and the visit type, and show the earliest free time straight away.
• No account is demanded before the date is chosen, the fee stays visible to the end, and the phone button remains for people who prefer to ask first.

A practice site has too few visitors for a test of two versions to settle anything quickly.

• We compare like periods, count first visits booked online and bookings begun and abandoned, and ask new patients at the reception what nearly stopped them.
• More bookings for the wrong service, a massage where an assessment was needed, do not count as a gain, since such a visit has to be moved afterwards.