Google Ads for Physiotherapy Clinics

Someone who types a question about an aching back wants to read, while someone who types physiotherapist and a district wants a visit.

• Acute pain, rehabilitation after an operation and narrow fields such as pelvic floor or jaw therapy run as separate campaigns, each with its own words and its own daily limit.
• Rehabilitation gets the most patience and the larger share, because one such patient returns for a whole series of sessions and usually decides around the date of the surgery.

Therapy means coming back many times, so few people cross the whole city for it.

• The general campaigns cover the districts around the practice and the routes people take to work. Only the narrow specialities are shown across the city, since patients search for them wherever they live.
• Therapists spend the day with patients and cannot pick up, so adverts lead to online booking, and call adverts run only in the hours when someone sits at the reception.

Words around physiotherapy bring many clicks from people who will never lie on your couch.

• We exclude relaxation massage if you do not offer it, physiotherapy studies and courses, job offers, exercise videos, tapes and rollers for sale, and rehabilitation paid for by the state.
• Each advert opens the page of the complaint it named, with the length and the fee of a first visit and the calendar. We count first visits booked, and you tell us how many of those patients stayed for the series.