Google Ads for family law firms treats an urgent dispute over a child very differently from someone quietly weighing a divorce, and never puts them in one campaign.
Adverts use calm words and open a page describing the first meeting, while searches for free forms and court addresses are excluded.
See the full Google Ads service·See what we offer family law firms
Family law clicks are dear, and many come from people who want a free form, a helpline or legal aid.
An advert that sounds combative also drives away people who would rather reach an agreement.
Divorce, custody and maintenance cases raise different questions and differ in urgency.
Promising too much in family law creates risk and weakens trust.
A lot of people searching about divorce or custody want a court form or a free helpline, not a lawyer.
For family law firms, we build Google Ads around a clearly limited offer, stronger proof and screening that filters out poor-fit visitors before they reach your calendar.
A parent whose child was not brought back and a spouse who is only thinking about divorce type different words and are in a different hurry.
Family law words attract many people who are not looking for a lawyer at all.
An advert that shouts about winning puts off the many readers who hope to settle, and the bar may object to it as well.
We separate the searches that bring customers from those that only cost money.
We split the campaigns by service or offer and connect call, form and booking tracking before launch. For family law, divorce, children and maintenance bid separately, the advert text stays quiet and plain, every click lands on a page explaining the first consultation, and searches that never become a client are cut.
Each advert opens a page about what it promised, with the way to call or book in view.
In the first weeks we move the budget towards the searches and adverts that bring enquiries, and switch off the rest.
Price: Google Ads for family law firms costs €350 to set up and from €250 a month to manage, for ad budgets up to about €800 a month, plus VAT, three-month minimum. You pay Google directly; larger budgets are quoted.
We report what one first consultation that took place cost per matter, with free advice searches shown as money saved by excluding them.
Plain answers about Google Ads, written for family law firms.
First requests for a meeting can come within days of the start, since the adverts run as soon as Google approves them.
Not if a family practice keeps its campaign narrow.
That depends on the rules of the bar you belong to, and they differ from country to country.
The kinds of matters you want more of and the ones you refuse, the courts and towns you work in, and who answers the phone at which hours.
General questions about Google Ads, the same for every trade, are in our FAQ.
FAQ: Google AdsKeep every channel working to one plan.
Contact that stays private
Explore serviceServices in the words of a worried parent
Explore serviceLawyer pages for people who are choosing a person
Explore serviceWho handles what: languages, children, cross-border cases
Explore serviceRegisters, lecture halls and the local newsroom
Explore serviceThe first call: names before the story
Explore serviceOne question a week, answered by a lawyer
Explore serviceThe three doubts beside the button
Explore serviceShare your goals and constraints. We will turn them into a practical Google Ads plan for family law firms.
