Social media for family law firms is read far more than it is followed, since few people want a spouse to see them liking a divorce lawyer's posts.
One plain question answered by a lawyer each week works best, and comments that reveal too much are hidden and answered privately.
See the full Social Media Marketing service·See what we offer family law firms
Family law posts are read by many and followed by few, and the comments fill up with people describing their own case in public.
Without clear rules, a helpful post turns into a risk for the firm.
Promising too much in family law creates risk and weakens trust.
A worried reader can share far more about their family in a public comment than they would ever tell a stranger.
For family law firms, we plan social media around proof of expertise, practical views and a strict approval process, so it builds trust in your competence instead of adding to the noise of opinions.
Hardly anyone presses follow on the page of a divorce lawyer, because friends and a spouse could see it.
The posts that are read explain one step people fear, in the voice of the person they would meet.
Under a post about maintenance, a reader may describe a whole marriage and name the children.
We pick the channels your customers really use and leave the others alone.
We plan what to post, who takes the photos and a rhythm the team can keep. For family law, one question a week is answered by a lawyer in a short post, and comments revealing private detail are hidden and handled in a direct message.
We agree who answers comments and messages, how fast, and what is never discussed in public.
We pay to promote a post only when it has a clear job, and judge the work by messages and enquiries, not followers.
Consultations booked after someone read a post or wrote to you privately are counted, since many people read without reacting in public.
Plain answers about Social Media Marketing, written for family law firms.
Because people read a lawyer's posts without following.
Both.
When there is something with a date: an open evening about changes in the law on maintenance, or a free talk on parenting plans.
The firm's page is the base, because it stays when people change.
General questions about Social Media Marketing, the same for every trade, are in our FAQ.
FAQ: Social Media MarketingKeep every channel working to one plan.
Mediation and agreement as searches of their own
Explore serviceA review that does not expose the client
Explore serviceQuiet wording and a page about the first meeting
Explore serviceA first screen that lowers the pulse
Explore serviceThe firm's facts in sentences a tool can repeat
Explore serviceMaterial that support organisations are glad to pass on
Explore serviceThe first call: names before the story
Explore serviceThe three doubts beside the button
Explore serviceShare your goals and constraints. We will turn them into a practical Social Media Marketing plan for family law firms.
