Social media for personal injury law firms explains and never chases: no comment under news of a fresh crash, only calm posts about rights after an accident.
In many places the rules on approaching victims forbid it outright, and a comment under the news would look like one.
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Commenting on reports of a crash that has just happened looks like chasing ambulances, and the rules of the profession frown on it.
Yet a firm that posts nothing useful is forgotten by the families who may need it later.
Professional rules restrict what a firm may say about results and guarantees.
A post about a large award for a past client brings messages from people who expect the same for a very different injury.
For personal injury law firms, we plan social media around a few steady themes, proof from real work and paid promotion only where the result can be tracked.
The worst a firm can do on social media is appear under the news of a fresh crash offering its services.
The injured person's relatives are on Facebook, and the people who pass cases on, such as other lawyers, union officers and physiotherapists, read LinkedIn.
No bought picture of a wreck and no photo of a client on crutches belongs on the profile.
We pick the channels your customers really use and leave the others alone.
We plan what to post, who takes the photos and a rhythm the team can keep. For injury firms, every post is checked against the professional rules on advertising before it goes out, and none refers to a real case.
We agree who answers comments and messages, how fast, and what is never discussed in public.
We pay to promote a post only when it has a clear job, and judge the work by messages and enquiries, not followers.
What we look at is cases and referrals that began with a post, not reach, and whether any reply in public touched a real case.
Plain answers about Social Media Marketing, written for personal injury law firms.
General explanations, news of changes in the law, the people of the firm and its work for the community.
Answer without assessing.
Not in that form.
Usually not.
General questions about Social Media Marketing, the same for every trade, are in our FAQ.
FAQ: Social Media MarketingKeep every channel working to one plan.
Signed cases counted, not calls
Explore serviceReplies that keep the client's secret
Explore serviceA click this dear has to be answered
Explore serviceReadable in pain and with one free hand
Explore serviceTime limits written so they cannot be misread
Explore servicePeople who meet the injured before a lawyer does
Explore serviceFive facts asked in the first conversation
Explore serviceCost, fault and pressure: the doubts before the call
Explore serviceShare your goals and constraints. We will turn them into a practical Social Media Marketing plan for personal injury law firms.
