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Website Development for Personal Injury Law Firms

A personal injury firm's website is read by people who may be on painkillers or typing with a cast on one arm, so text is large, short and easy to tap through.

How your fee works gets a page of its own, and the photos show your lawyers, not wrecked cars.

See the full Web Design and Development service·See what we offer personal injury law firms

Personal injury lawyer going through the details of a case with a client in an office

Online challenges for personal injury law firms

People reading an injury firm's site may be in pain, on a phone, with one hand free.

Pages that hide how the fee works and lead with stock photos of crashed cars lose them before they call.

Clicks are expensive, so the page must match the search

Many firms advertise for injury cases, and a click that lands on a general page is money lost.

  • A search about a road accident should open a page about road accidents, not the home page.
  • The first screen says which cases you take and how to start.

The question of cost left for a phone call few will make

Injured people worry that a lawyer will take more than the claim is worth.

  • A site with no page on how the fee works leaves that fear in place.
  • Small text and long paragraphs are hard to read for someone in pain, on medication, with one free hand.

Web Design and Development approach for personal injury law firms

For personal injury law firms, we plan the site around the paths that matter most, with proof next to each decision and the most urgent action placed first.

Readable in pain and with one free hand

Visitors of an injury firm are often hurting, on medication or holding the phone in one hand.

  • Text is large, sentences are short, contrast is strong and every page can be read aloud by a screen reader.
  • The phone number and the request for an assessment stay within reach of a thumb on every screen, and nothing has to be downloaded to be read.

The firm's fee on a page of its own

Few people dare to ask on the phone what the lawyer costs, so the answer has to be on the site.

  • One page explains in plain words the fee model you use, with an example described in words and not in sums, written and approved by the firm.
  • Another shows stage by stage how a case runs from the first assessment to the end, so that a client knows why a long silence does not mean nothing is happening.

Real lawyers in place of crashed cars

Bought pictures of wrecks, neck braces and gavels make every injury site look the same and none look trustworthy.

  • We ask the firm for portraits of the lawyers and of the people who answer the phone, a photo of the entrance, and for each lawyer the licence and the kinds of case handled.
  • We also need the list of cases you take and refuse and the regions you act in, since the first screen of the site states exactly that.

Web Design and Development process for personal injury law firms

01

Brief and material

We agree what the site has to do and collect what we need from you: photos, facts and the questions customers ask.

02

Structure and design

We plan the pages in the order a visitor decides and design the phone screen first. On an injury firm's site the text is large and short enough to read in pain, the call button works with one free hand, and the fee arrangement has a page of its own.

03

Build and launch

We build a fast site, redirect old addresses so nothing is lost and test every form and call button before launch.

04

After launch

We watch which pages lead to enquiries and fix whatever slows visitors down.

Price: a website for personal injury law firms with 1–3 pages starts at €650, and a company website with 5–7 pages at €1,300, plus VAT.

Personal injury case review with the evidence and clear next steps

How we measure results for personal injury law firms

We count calls and forms from the phone screen and how many people open the fee page before getting in touch.

Questions from personal injury law firms

Plain answers about Web Design and Development, written for personal injury law firms.

Whether you take cases like theirs, in their region, and how to start.

  • So the first screen of the site names the kinds of accident, the area and the first step, which is usually a free assessment by phone or form, if you offer one.
  • The history of the firm and its awards can wait further down.

The kinds of case with a few sentences on each from a lawyer, the fee model in your own words, portraits, licences and the hours in which the phone is truly answered.

  • A standard site for an injury firm is built in 4–8 weeks, and legal texts awaiting approval are what most often holds it up, so we agree at the start who signs them off.

We advise against it.

  • A calculator turns a few clicks into a sum, and that sum then sits in the client's head as a promise, although the real amount depends on the injury, the fault and the evidence.
  • Your professional rules may also have something to say about such a tool.
  • A page explaining what affects the amount serves the visitor better and protects the firm.

By assessments requested and by how many of them the firm accepts, not by visits.

  • Calls from the site are counted through a number that shows where the caller came from, and forms carry the page they were sent from.
  • If requests rise and accepted cases do not, the pages attract the wrong matters and the wording about which cases you take needs sharpening.

General questions about Web Design and Development, the same for every trade, are in our FAQ.

FAQ: Web Design and Development

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