Link Building for Personal Injury Law Firms

Cycling clubs, motorcyclists' associations and trade unions look after people who are more exposed to accidents than most.

• Many keep a page of legal help for members, and a firm that gives a talk, answers questions at a meeting or writes a short guide for them earns its place there.
• Such links lead to the page on that kind of accident, be it a collision with a cyclist or an accident at work, where the member finds what to keep and what to do first.

Rehabilitation centres, physiotherapists and victim support charities see clients in the first days after an accident.

• Where a real working relationship exists, a mention on their page of useful contacts is natural, and we help word the request so that it asks for nothing they would not offer anyway.
• A firm that supports a road safety campaign or a charity run is named by the organiser, and we check that the link points to a lasting page about that involvement.

Editors and clubs link to something useful, not to a page that sells.

• A plain guide on what to do in the first hour after a collision, written by a lawyer and free of sums, is what driving instructors, cycling blogs and local newspapers refer readers to.
• When the law on time limits or compensation changes, a dated comment signed by a named lawyer gives journalists a source, and the link goes to that lawyer's profile.