Google Ads for Personal Injury Law Firms

Clicks on searches about injury claims are dear, and a modest budget spread over every kind of accident buys a little of everything and enough of nothing.

• We start with the one or two kinds of case you most want, such as road collisions or accidents at work, each in its own campaign with its own wording.
• Kinds you decline, for instance medical negligence, are excluded by word from the first day, and the adverts show only in the region where the firm acts.

The word accident brings news readers, drivers looking for a body shop and people who want to buy insurance.

• We exclude searches for reports of yesterday's crash, repair garages, insurance quotes, accident report forms and jobs in law firms, and go through the real search terms every week.
• The names of other firms are left alone, since such clicks are dear and the caller usually wanted someone else.

A person who taps to call and hears the line ring out phones the next firm on the list.

• Adverts with a call button run only in the hours when someone trained picks up, and outside them the advert leads to a short form that says when a lawyer will ring back.
• The page behind each advert names the kind of accident, the cases you take and how the fee works, in words your professional rules allow and without any sum of compensation.