Google Ads for Immigration Lawyers

A company that wants to bring over an engineer and a husband waiting for his wife type different words and are worth different sums to the firm.

• Employer campaigns speak of sponsoring a worker and of the duties of the company, and lead to the page for employers with a way to book a call with the lawyer who handles companies.
• Campaigns for private clients are built by route, such as a visa for a spouse, citizenship or an appeal after a refusal, each with its own advert and its own page.

A large share of searches with the word visa come from people who want the authority, not a lawyer.

• We exclude searches for application forms, the address and hours of the consulate, checking the status of a case, tourist visas, visa lotteries and jobs abroad, and extend the list from the real search terms.
• Google is strict about adverts for visas and other official documents, so the text says plainly that a law firm is advertising and never imitates the authority.

An advert in the client's first language earns the click, and a consultation held only in the language of the office loses the client.

• We run a language only where the page behind the advert and the first conversation exist in it, and we choose the countries where the adverts show, since many clients search before they travel.
• Calls and booked consultations are recorded per route and per language, so the budget moves to the cases the firm really signs.