Local SEO for Immigration Lawyers

The Google Business Profile lets a firm list its services, and most immigration firms leave the list empty or write a single line.

• We enter each route as a service in the words clients use, such as a work permit, family reunification or citizenship, with a short note on who it is for.
• The appointment link leads to the page where a consultation is reserved, and the description says in which languages it can be held.

A client is most willing to write on the day the permit or the visa is granted, and least willing while the case is still open.

• The lawyer who ran the case sends the request personally, in the language of the client, with a direct link and nothing offered in return.
• Some clients fear that a review under their own name could draw attention to their status, so we never press, and we tell them a review can be short and say nothing about the case.

Many clients arrive by train or coach for one meeting and have never been in the city before.

• The contact page and the profile photos show the entrance, the floor and the way from the station, and the pin is checked against the door clients really use.
• Hours are kept current around public holidays and on the days the immigration office receives applicants, since that is when people try to see a lawyer on the same trip.