Local SEO for Family Law Firms

On the Google Business Profile the list of services is read by someone who does not know legal terms.

• We enter divorce, arrangements for children, maintenance and protection from violence as separate services, each with one sentence on what the firm does, without section numbers or abbreviations.
• The description says whether mediation is offered and whether a first conversation can be held by phone or video, for people who cannot leave the house unnoticed.

A review shows the name of the account it was written from, and most clients do not know that until they are asked.

• The request explains this and says the text may be short and need not mention the kind of matter at all.
• It is never sent while a case is open, and never to a client whose former partner could use the review in the dispute before the court.

A family case is heard where the family lives, so people look for a lawyer who knows that court.

• Local pages name the courts the firm appears before and say, in its own words, how hearings and mediation are arranged there.
• Some clients choose a lawyer in the next town on purpose, for privacy, so the pages also say how to reach the office from neighbouring places and where to park out of sight of the street.