Conversion work for immigration lawyers removes two hesitations at the button: how much the first consultation costs and whether it can be held in the visitor's language.
Many visitors read in a second language and under time pressure, so the words beside the button are short and every date is written out in full.
See the full Conversion Optimisation service·See what we offer immigration lawyers
People contacting an immigration lawyer want to know the fee, the language and the first step before they press a button.
A long form, or a translated page that nobody has checked, stops many of them.
People need to know which country's law you practise and whether you may represent them.
Many visitors write in a language that is not their own and against a deadline.
When results for all languages are added together, a weak translation hides behind a strong original.
For immigration lawyers, we test one clear idea at a time on the pages where people are closest to getting in touch, state your limits more clearly and shorten the path for visitors who are ready to act.
Two doubts stop many visitors of an immigration firm: what the first conversation costs and whether anyone will understand them.
Firms tend to ask on the first form for everything the file will one day need.
A page can work well in the language of the office and fail in translation without anyone noticing.
We look at where visitors leave and read the questions people ask by phone and email before they decide.
We answer the main doubt next to the button and shorten the form or the booking path. For immigration lawyers, a native speaker reads each language version of the pages before launch, since a stiff translation makes people doubt the firm can help them.
We change one thing at a time, because a small site has too few visits for quick tests.
We judge a change by the enquiries that follow, and undo it if it brings more enquiries of the wrong kind.
We count consultation requests in each language version and judge every version on its own figures, since the audiences behave differently.
Plain answers about Conversion Optimisation, written for immigration lawyers.
On the page for the route that brings the most cases, read on a phone in each language you offer.
It can say what is true: that what a client tells a lawyer is covered by professional secrecy and that the firm does not pass enquiries to the authorities.
Because the fee was doing the sorting.
For most immigration firms, online booking with payment, because it works at night and from another time zone and fixes an hour at once.
General questions about Conversion Optimisation, the same for every trade, are in our FAQ.
FAQ: Conversion OptimisationKeep every channel working to one plan.
A page for each route, with the date it was checked
Explore serviceAn office that is easy to reach from another town
Explore serviceNo budget for people looking for the office itself
Explore serviceFirst screen: whose law, which languages, how to book
Explore serviceLawyer or visa agency: a difference stated plainly
Explore serviceOrganisations that newcomers already trust
Explore serviceA form that asks for the deadline first
Explore serviceWhere each group of clients really reads
Explore serviceShare your goals and constraints. We will turn them into a practical Conversion Optimisation plan for immigration lawyers.
