Social media for immigration lawyers splits by audience: families look for answers in community groups in their mother tongue, while HR managers follow LinkedIn.
Rules change often and rumours travel faster, so a post that corrects a rumour within a day is shared more than any explanation written later.
See the full Social Media Marketing service·See what we offer immigration lawyers
Families follow visa news in groups that write in their language, while employers read LinkedIn.
In both places people describe their full case under a post, and a firm has to answer such comments with care.
Accounts that use a firm's name and photos offer quick visas in community groups and take payments from worried families.
A post explaining last year's rule stays on the profile and keeps being shared long after the rule moved on.
For immigration lawyers, we plan social media around a few steady themes, proof from real work and paid promotion only where the result can be tracked.
Families ask in community groups in their own language, and personnel managers read a professional network.
People trust a face and a voice in their own language more than a polished graphic.
Under every post someone describes their situation in public, with names and dates.
We pick the channels your customers really use and leave the others alone.
We plan what to post, who takes the photos and a rhythm the team can keep. For immigration lawyers, we agree which languages the firm can really answer in, so no post invites questions in a language nobody in the office reads.
We agree who answers comments and messages, how fast, and what is never discussed in public.
We pay to promote a post only when it has a clear job, and judge the work by messages and enquiries, not followers.
We count consultation requests that began with a video post or a message, and make sure no public reply amounted to advice on someone's case.
Plain answers about Social Media Marketing, written for immigration lawyers.
Changes in the rules, explained in plain words on the day they are announced, and the questions the office hears every week: what a letter means, which document is missing most often, what happens at the appointment.
With general information and an invitation, never with an opinion on the person's situation.
Only with the client's written consent, and even then we advise caution.
When a rule has just changed and the post explains it.
General questions about Social Media Marketing, the same for every trade, are in our FAQ.
FAQ: Social Media MarketingKeep every channel working to one plan.
What to do after a refusal
Explore serviceA review asked for on the day the decision arrives
Explore serviceAdverts only in languages the firm can answer in
Explore serviceFirst screen: whose law, which languages, how to book
Explore serviceEach answer names the country it is true for
Explore servicePartners who send clients anyway
Explore serviceA form that asks for the deadline first
Explore serviceThe fee and the language, stated beside the button
Explore serviceShare your goals and constraints. We will turn them into a practical Social Media Marketing plan for immigration lawyers.
