Social media for corporate law firms happens mainly on LinkedIn, through partners' personal profiles, because directors follow people they might hire rather than a firm's logo.
A short post on a rule change that a director can use the same day, checked for confidentiality first, does the most good.
See the full Social Media Marketing service·See what we offer corporate law firms
Directors read LinkedIn for updates they can use, but most law firm posts restate a new rule without saying what a company should do about it.
Posts like that are scrolled past, however sound the law.
Clients judge credibility by your specialisation, how you describe results and whether you communicate ethically.
Several people inside the company weigh the choice, often over a longer period.
Most firm posts report that a rule has changed and end there, which gives a busy director nothing to act on.
For corporate law firms, we plan social media around proof of expertise, practical views and a strict approval process, so it builds trust in your competence instead of adding to the noise of opinions.
Directors and in-house lawyers follow people, not logos, and they are on LinkedIn during the working day.
A change in the law is useful to a reader only when someone says what to do about it.
One careless line about a live matter can cost a client's trust and breach professional secrecy.
We pick the channels your customers really use and leave the others alone.
We plan what to post, who takes the photos and a rhythm the team can keep. For corporate firms, LinkedIn comes first and partners post from their own profiles, each post is something a director can use that day, and nothing goes out before a confidentiality check.
We agree who answers comments and messages, how fast, and what is never discussed in public.
We pay to promote a post only when it has a clear job, and judge the work by messages and enquiries, not followers.
The measure is enquiries and introductions that LinkedIn produced, alongside how many directors from target sectors read the posts.
Plain answers about Social Media Marketing, written for corporate law firms.
Both, with the weight on the partners.
The partners do not write, they talk.
Once, briefly, and with thanks to the clients and colleagues behind the result.
For an invitation with a date: a seminar on a new act, a webinar for finance directors, a breakfast for one sector.
General questions about Social Media Marketing, the same for every trade, are in our FAQ.
FAQ: Social Media MarketingKeep every channel working to one plan.
Pages for the investor arriving from abroad
Explore serviceListings of partners kept in order
Explore serviceFew enquiries, each one followed to the mandate
Explore serviceNavigation by task and sector, not by department
Explore serviceWho the firm acts for, stated so that it can be quoted
Explore serviceThe advisers and networks you already work beside
Explore serviceA form that makes the conflict check possible
Explore serviceThree questions a director has before writing
Explore serviceShare your goals and constraints. We will turn them into a practical Social Media Marketing plan for corporate law firms.
