Link Building for Corporate Law Firms

Bodies that help companies do business keep lists of advisers and publish expert articles, and both are edited by people.

• We check the firm's entry in the chamber of commerce, in bilateral chambers and with the agency that promotes foreign investment, and make sure each links to the right office or task page.
• Where members may contribute a commentary on a change in company law, a partner writes it and the author note links to that partner's profile.

A transaction brings together accountants, auditors, banks, notaries and law firms from other countries, and many of them list the advisers they trust.

• An international network of law firms has a member page for each country, and yours should link to the profiles of the partners who take that work.
• Conferences and universities where partners speak or teach publish speaker pages, and we ask that the link goes to the partner and not to a generic home page.

Chambers abroad, embassies and trade journalists need a reliable account of how to set up and run a company here.

• A guide for foreign investors, kept current by a named partner and held at one address, gives them something to link to year after year.
• We do not place sponsored articles dressed as editorial and do not buy links in bundles. A link that had to be paid for is advertising and should be labelled as such.