Google Ads for Corporate Law Firms

A broad advert for a business law firm is shown to everyone and speaks to no one.

• Setting up a company, a shareholders' agreement, a contract review and recovering an unpaid invoice each get a campaign of their own, with adverts in the words of that task.
• Broad words such as business lawyer stay on a very low bid or switched off, since they bring students and job seekers as readily as directors.

Legal terms are searched by people who will never instruct a firm that works for companies.

• We exclude searches for definitions, sample contracts, free templates, thesis topics, traineeships and salaries, and extend that list from the search terms report every week.
• Private matters such as divorce, traffic fines or a dispute with a landlord are excluded by word, and the adverts run in office hours, when companies decide and someone at the firm answers.

A corporate firm may receive a handful of enquiries from adverts, and one of them can outweigh the whole budget.

• Every advert leads to the page for its task, with the scope, the stages, the way the fee is set and the partner who leads such work.
• Forms and calls are recorded per campaign, and the firm tells us which became a fee proposal and which a mandate, so the budget follows signed work and not clicks.