Social Media Marketing for Accounting Firms

Sole traders and small shops ask for an accountant in local Facebook groups, while directors of larger companies look on LinkedIn.

• We choose the one channel where your clients already are and do it properly, before opening a second.
• Instagram suits an office only when its clients live there, as creative trades and restaurants do. A short video in which an accountant explains one rule works on any of them.

People follow an accountant for one reason: not to miss something that costs money.

• A reminder goes out before each filing date, and every change in the rules gets one post that says whom it concerns and what to do.
• The question several clients asked this week becomes a post, with nothing that could identify them. Photos of the team in the busy season show that real people do the work.

Under a post about an allowance, someone always describes their own case and asks whether it applies.

• We answer with the general rule and invite the person to write privately, because advice given in public without the facts can be wrong and may create liability.
• It is agreed who at the office reads messages and how soon, since a question left unanswered in public is seen by every later visitor.