Social Media Marketing for Consulting Firms

The people who buy consulting read LinkedIn in working hours, and they follow a person more readily than a company page.

• So the partners and senior consultants post under their own names, and the company page gathers those posts and adds events and news.
• Facebook and Instagram are worth the effort only if you advise small local businesses whose owners are there, and we say so instead of opening every channel.

The post a buyer remembers is a concrete observation from real work, not a quotation about leadership.

• The consultant records a few spoken sentences after a project day, we turn them into a short text, and the partner checks that no client could recognise itself.
• Between such posts go a plain note on a change in a standard, an invitation to a talk, and now and then a photo from a workshop room taken with the host's consent.

Senior buyers read without liking or commenting, so a quiet post is not a failed one.

• We look at who viewed and who asked to connect afterwards, by role and by company, and treat a message from a director as an enquiry with the same speed as a form.
• Automated sales messages and recruiters are sorted out, and one realistic rhythm is kept: a considered post a week from each person who agreed to write.