SEO for Consulting Firms

A director rarely knows the name of the method that would help, only what keeps going wrong.

• We write articles that begin with the symptom, such as orders delivered late or an audit finding that returns every year, explain the usual causes and lead to the offer that deals with them.
• Each is signed by the consultant who has done that work, with a short note on the kind of company it was done for.

Before a consultancy is invited to talk, someone in the buying company is asked to find out whether it has done this before.

• Case descriptions follow one pattern: the starting situation, what was done, who from the client took part and what was different afterwards, agreed with the client word for word.
• They are grouped by sector and by problem, so a manufacturer finds manufacturing and a hospital finds healthcare without reading the rest.

Interest in help with a certification or a grant rises when a new edition of the standard appears or a call for applications opens.

• Each standard or programme you work with has one page that is updated at every change, instead of a new article each time.
• The page states the current deadline in words the reader can act on, and what you need from the company in order to start in time.