Google Ads for Consulting Firms

A consultancy is rarely searched for by the name of the profession. What is worth paying for is a search that names a job to be done: help before a certification audit, a grant application, the choice of a new system.

• Those searches come from someone with a date in the diary and usually a budget, so each gets its own advert in the words of that task.
• Searches for definitions, templates and free downloads are left unpaid, because their authors are learning, not buying.

Searches for consulting are thin, and a budget spread over ten campaigns teaches the account nothing.

• We start with the two or three offers you most want to sell, each leading to its own page: who it is for, what is handed over at the end, who does the work, and a call to scope the project.
• Adverts run in office hours and in the regions or countries where you can actually send a consultant, in each language you work in.

The word consultant attracts people looking for a career, not for help.

• We block searches about consulting jobs, salaries, internships and courses, essay questions on management methods, and the names of the large consultancies, whose searchers mostly want the careers pages.
• Each enquiry is recorded with the campaign it came from, and you tell us which became a proposal, so the budget follows proposals and not filled-in forms.