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Link Building for Consulting Firms

Consultants already have a link waiting behind almost every appearance, such as conference talks, university lectures and articles in trade magazines, which rarely link back to you.

Asking the organiser or the editor for a link to the matching page takes one email after each appearance.

See the full Link Building service·See what we offer consulting firms

Lead consultant planning a specialist offer with a leadership team in a business workshop

Online challenges for consulting firms

The usual problem starts when the articles look like links bought in bulk instead of a credible extension of real expertise.

When several people decide, you need more proof

The decision involves someone inside the company who backs you, the finance team and management, and all of them must agree.

  • Thin proof gives your supporter nothing to show colleagues.
  • Evidence set out clearly helps everyone agree sooner.

Accreditation lists with an entry and no link

Standard owners, grant programmes and software makers list accredited advisers, and many entries stop at the firm's name.

  • Clients choosing an adviser from such a list cannot reach your site in one click.
  • A page that describes your accreditation is the natural address for that link.

Link Building approach for consulting firms

For consulting firms, we plan Link Building around expert material, industry publications and pages that earn trust, not a growing pile of placements.

Every talk, lecture and trade article leaves a link

Consultants speak at conferences, teach on postgraduate courses and write for the trade press, and most of those appearances point nowhere.

  • We go through the past seasons and ask organisers, faculties and editors to link the speaker's name to the consultant's page or to the offer the talk was about.
  • For future events a short biography with the right address is sent with the abstract, which is far easier than asking afterwards.

Lists of accredited advisors and implementation partners

Standard owners, certification bodies, grant programmes and software makers publish lists of the consultants they recognise.

  • Where you hold the accreditation or partner status, we make sure the entry exists, carries the registered name and leads to the page for that service, not to the home page.
  • Chambers of commerce and industry associations you belong to usually offer a member profile and space for an expert article in their bulletin.

One resource of your own that the sector refers to

A link is given freely when a page saves somebody else the trouble of explaining.

  • That may be a checklist for preparing an audit, a plain summary of what changed in a new edition of a standard, or a glossary of a method, kept current and signed.
  • We do not pay for guest posts on business portals that print anything, and do not swap links in bulk with other consultants. Each link we report has a real organisation behind it.

Link Building process for consulting firms

01

Link audit

We check which sites link to you now, which links look doubtful and which of your pages deserve links first.

02

Who would link, and why

We list the businesses and organisations with a real reason to mention you, and the page each link should point to. For consultancies, we keep one list of the appearances planned for the year, so each request for a link goes out while the organiser still remembers the talk.

03

Outreach and content

We contact them with something worth linking to, and we never buy links.

04

Checking each link

We check every new link, the visits it sends and whether the page it points to gains ground in search.

Price: link building for consulting firms from €400 a month plus VAT for the basic scope, three-month minimum. A wider scope is quoted after a free audit.

Consulting project in stages: diagnosis, agreeing the plan and setting points for decisions

How we measure results for consulting firms

For each link we note the sector of the linking site and whether the page it opens brought a scoping call.

Questions about Link Building for consulting firms

Plain answers about Link Building, written for consulting firms.

Everyone who is allowed to say they know you.

  • Conference organisers, universities where you teach, the bodies that accredit you, software makers whose partner you are, associations, editors who print your articles.
  • A client's site is the rarest source and never one to press for.
  • A consultancy with no client links at all can still be very well connected.

For a trade magazine your buyers actually read, yes: the article is seen by the right people and the link is earned.

  • For a portal that takes any text for a fee, no.
  • A paid placement has to be marked as sponsored, and search engines discount it.
  • The test is simple: ask whether you would want the piece even if it carried no link at all.

To the page the mention is about.

  • A talk on audit preparation links to that offer, a lecturer's profile to the consultant's page, a member directory to the home page.
  • Offer pages are the ones that have to be found for a problem, so links earned for them matter most, and we keep their addresses unchanged through any redesign.

A mention between two firms that truly pass work to each other is natural and fine.

  • A circle of consultancies listing one another to lift every site is a scheme, and search engines treat such patterns as manipulation.
  • We look at who is in it and whether a reader of their site would ever need you.
  • If not, we advise against it.

General questions about Link Building, the same for every trade, are in our FAQ.

FAQ: Link Building

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