What can a studio post in the long gaps between finished projects?

The process, which clients find more reassuring than a perfect photograph. Sketches and the built result side by side, a material being chosen, the day the scaffolding comes down, a planning permission received. A short explanation of one decision, such as why the windows face the way they do, shows how you think and needs nothing new to be built.

Most of our followers are other architects. Is that a problem?

It is normal and not useless: colleagues bring reputation, job applicants and invitations to juries. Clients are reached differently, by showing problems solved for people like them and by promoting selected posts to the area you work in. We do not judge the account by the count of followers but by messages and enquiries that mention it.

People ask in the comments which products we used. Should we name them?

Gladly, when the owner does not mind. Naming the window maker or the timber supplier is helpful to the asker, costs nothing and is often shared by that firm, which shows the building to new people. Leave out prices and anything that identifies the house. Where a product was a compromise you would not repeat, say nothing instead of advertising it.

When does it pay to promote a studio's post?

When a completed building can be shown to people in the district where you would like the next commission, or when there is an open day with a date. The promoted post leads to the page of that project, with a way to ask about a similar one. Paying to push a rendering or a general portrait of the studio mostly gathers likes from students.

Plan for your industry

Social Media Marketing for Architecture Studios

Social media for architecture studios splits between Instagram and Pinterest, where homeowners save ideas for years, and LinkedIn, where developers and public clients check who runs a practice.

Showing work in progress next to the finished photo, without tagging the address of a private home, builds both audiences.

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Lead architect reviewing home and commercial design options with a client in a design studio

Market realities

Online challenges for architecture studios

Irregular posting, trends that do not suit the brand and hidden limits put off people who are already comparing you with others.

A feed that waits months for the professional photographs

Finished buildings are rare, and a studio that posts only polished photography has nothing to say for most of the year.

Sketches, models and visits to the site show the work as it happens.
Private clients collect pictures on Instagram and Pinterest, while investors read LinkedIn, and one style of post fits neither.

Location tags that bring strangers to a client's gate

Tagging a private house with its place tells every follower where the owners live.

Owners agreed to photos, not to visitors, and the studio has to protect that.
Questions in the comments about budgets need honest answers that do not quote a price for someone else's house.

What we do

Social Media Marketing approach for architecture studios

For architecture studios, we plan social media around a few steady themes, proof from real work and paid promotion only where the result can be tracked.

Instagram and Pinterest for homes, LinkedIn for investors

Private clients collect pictures long before they look for an architect, while commercial clients and public bodies check who is behind a studio.

Instagram shows the work to both future clients and colleagues, and Pinterest boards lead people who save an image back to the page of that project.
LinkedIn carries news of permissions obtained, completed buildings and competition results to companies that commission offices, shops and housing. Other channels are left alone unless someone in the studio enjoys them.

The building site as well as the finished photograph

A studio finishes a few buildings a year, and a feed that waits for professional photographs falls silent for long stretches.

An architect takes pictures with a phone on each site visit: the frame going up, a detail being solved, a model on the table, a drawing beside the built corner.
At completion the professional set arrives, and we check first that the photographer's licence covers social media and how the credit should read.

No location tags on private houses, and honest replies

The owners of a house did not agree to visitors at the gate.

Private projects are posted without a tag or a street name and only with the owner's consent, and comments that give the address away are removed.
To the frequent question of what a house cost we answer with what drives the cost of such a building, never with the client's figure, and invite a message about the asker's own plot.

Social Media Marketing process for architecture studios

Channel choice

We pick the channels your customers really use and leave the others alone.

What to show

We plan what to post, who takes the photos and a rhythm the team can keep. For studios, Instagram and Pinterest show homes while LinkedIn reaches investors, work in progress is shown alongside the finished photographs, and private houses are never tagged with a location.

Comments and messages

We agree who answers comments and messages, how fast, and what is never discussed in public.

Paid support and review

We pay to promote a post only when it has a clear job, and judge the work by messages and enquiries, not followers.

Discuss your project

Architectural planning with the permit process, design revisions and delivery in phases

Measurable outcomes

How we measure results for architecture studios

Enquiries about commissions that we can trace to Instagram, Pinterest or LinkedIn are counted, rather than saves of a pretty interior.

Questions about Social Media Marketing for architecture studios

Plain answers about Social Media Marketing, written for architecture studios.

The process, which clients find more reassuring than a perfect photograph.

Sketches and the built result side by side, a material being chosen, the day the scaffolding comes down, a planning permission received.
A short explanation of one decision, such as why the windows face the way they do, shows how you think and needs nothing new to be built.

It is normal and not useless: colleagues bring reputation, job applicants and invitations to juries.

Clients are reached differently, by showing problems solved for people like them and by promoting selected posts to the area you work in.
We do not judge the account by the count of followers but by messages and enquiries that mention it.

Gladly, when the owner does not mind.

Naming the window maker or the timber supplier is helpful to the asker, costs nothing and is often shared by that firm, which shows the building to new people.
Leave out prices and anything that identifies the house.
Where a product was a compromise you would not repeat, say nothing instead of advertising it.

When a completed building can be shown to people in the district where you would like the next commission, or when there is an open day with a date.

The promoted post leads to the page of that project, with a way to ask about a similar one.
Paying to push a rendering or a general portrait of the studio mostly gathers likes from students.

General questions about Social Media Marketing, the same for every trade, are in our FAQ.

FAQ: Social Media Marketing

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Social Media Marketing for Architecture Studios

Online challenges for architecture studios

A feed that waits months for the professional photographs

Location tags that bring strangers to a client's gate

Social Media Marketing approach for architecture studios

Instagram and Pinterest for homes, LinkedIn for investors

The building site as well as the finished photograph

No location tags on private houses, and honest replies

Social Media Marketing process for architecture studios

Channel choice

What to show

Comments and messages

Paid support and review

How we measure results for architecture studios

Questions about Social Media Marketing for architecture studios

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