Social media for property developers is a diary of the building site, because buyers who have reserved and buyers still deciding both want proof that the walls are rising.
Buyers who have paid a deposit share those posts with their family, so a good update from the site also reaches people who may buy the next flat.
See the full Social Media Marketing service·See what we offer property developers
Beautiful but empty posts leave buyers unsure what the next step is or why they should keep going.
Buyers judge a project by its milestones, its permits and how openly you run it.
Developers lose buyers when early interest is not kept alive over time.
Buyers who visit the site and see bare ground feel misled by posts that show green lawns without saying they are drawings.
For property developers, we plan social media so that each post answers one question buyers have at their stage, from what the area is like to what the paperwork involves, and ends with one clear next step.
People who reserved a flat, and people who are still deciding, want to see one thing: the walls going up.
A family looking for a flat in the district and a bank or a contractor follow a developer for different reasons, in different places.
A picture of a finished garden posted while the plot is still mud invites angry comments from the people who bought.
We pick the channels your customers really use and leave the others alone.
We plan what to post, who takes the photos and a rhythm the team can keep. For developers, we agree with the site manager which areas may be filmed, so safety rules and the privacy of neighbours are kept.
We agree who answers comments and messages, how fast, and what is never discussed in public.
We pay to promote a post only when it has a clear job, and judge the work by messages and enquiries, not followers.
We count open day sign-ups and messages that led to a sales office visit, and which posts buyers mention when they arrive.
Plain answers about Social Media Marketing, written for property developers.
The progress of the build, the district as it is today, and the questions the sales office hears again and again, such as what the standard of finish includes.
Yes, once and with facts: the new date, the reason and the name of the person who deals with buyers' questions.
When there is something to do and a page ready to receive people: sales open, an open day has a date, a new phase is released.
It takes less of the site manager's day than it seems.
General questions about Social Media Marketing, the same for every trade, are in our FAQ.
FAQ: Social Media MarketingKeep every channel working to one plan.
Pages for the buyer in another country
Explore serviceOpen days and milestones on the profile
Explore serviceBuyers abroad in a campaign of their own
Explore serviceWhat a buyer sees first on a phone
Explore serviceProject facts as sentences, not as a brochure
Explore serviceNews that the local paper prints anyway
Explore serviceA form that asks what the sales office asks first
Explore serviceThe doubt: will it be built, and on time
Explore serviceShare your goals and constraints. We will turn them into a practical Social Media Marketing plan for property developers.
